Tourism Product Development | Skyline College - PowerPoint PPT Presentation

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  1. Tourism Product Development - Aritro Dasgupta

  2. Tourism Product Development • Stage 1- Generic development • Stage 2- Unique features development • Stage 3- Segmentation based on age • Stage 4- Segmentation based on income • Stage 5- Customized products • Stage 6- Product design

  3. Essential Requirements in Product Development • Need gap analysis • Behavioural trends • Target segments profiling • Analyzing supply

  4. Creating Experience Set • Spark the imagination • Engage the senses • Stimulate the intellect • Invoke an emotive response • Enliven the spirit

  5. Positioning Concepts in Tourism • Functional positions • Solve problems • Provide benefits to customers • Get favourable perception by investors & lenders • Symbolic positions • Self-image enhancement • Ego identification • Belongingness & social meaningfulness

  6. Positioning Concepts in Tourism • Affective fulfillment • Experiential positions • Provide sensory stimulation • Provide cognitive stimulation

  7. Tourism Product Packaging • A tourism package includes a combination of 2 or more products purchased together which gives greater advantages than buying the products individually • The items n the package must be similar in nature & complementary to each other • Might include services such as transport, accommodation, meals, attractions, entertainment, entrance fees to attractions, guide services etc.

  8. Packaging Benefits- Customers • Convenience • Greater Economy • Ease of payment & planning • Low stress

  9. Packaging Benefits- Service Providers • Profitability • Smooth business patterns • Shared marketing opportunities • Specialized products • Target marketing

  10. Tourism Packaging Factors • Incentives • Communication • Branding • Pricing

  11. Branding • Selection of the positioning strategies • Theme product development • Consistent & appropriate advertising & promotion • Careful brand guardianship

  12. Thank You