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TOURISM PRODUCT DEVELOPMENT COMPANY . Mary Helen Reece May 25,2003. What we are about. Limited liability company owned by the government of Jamaica Operates under the Ministry of Industry and Tourism

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tourism product development company

TOURISM PRODUCT DEVELOPMENT COMPANY

Mary Helen Reece

May 25,2003

what we are about
What we are about
  • Limited liability company owned by the government of Jamaica
  • Operates under the Ministry of Industry and Tourism
  • Mission is to Development the Jamaican Tourism product as a preferred destination in a sustainable way and to increase economic growth
departments within the organization
Departments within the organization
  • Human Resource Development
  • Projects
  • Standards
standards
STANDARDS

OBJECTIVES

To upgrade the tourism sector in order to satisfy consumer demand and expectations by

  • Monitoring and inspecting the sector
  • Facilitating ,upgrading and development
  • Providing consultation
  • Promulgating standards
what we are not
What we are not
  • A licensing agency
  • A funding agency
  • A regulatory agency
developing a project
Developing a project
  • Idea, vision, product
  • Develop the concept
  • Sell the concept
  • Planning-inclusive of feasibility study-the market-consumer-the product standard-the cost-the returns
developing a project through standards
Developing a project through standards

CASE STUDY –private sector-public -and the community

NINE MILES TOUR –ZION BUS LINE

developing a product through standards
Developing a product through standards

Benefit

Helps to develop a product

  • Develops quality product via training awareness promotion of quality systems-addresses both operational and occupational requirements-bus/staff—equipment-training needs
  • Helps to reduces risk -route –safety-- accessibility -time-emergency procedure-safety-training—first aid /CPR.
developing a product through standards9
Developing a product through standards

Benefits

Builds awareness to quality systems

  • look at consumer needs and expectation
  • Authenticity
  • experience
  • value for money
  • standard of amenities offered
  • always remember standards are consumer driven
developing a product through standards10
Developing a product through standards

Benefits

Protect consumer

health

safety

security

environment

all regulatory requirements in place as well as voluntary standards

  • Enables one to be cost efficient
  • Competitive advantage
developing a product through standards11
Developing a product through standards

Benefits

  • Ensures consumer satisfaction
  • Addresses consumer demands
  • Develops communities
  • Provides economic growth-re development and change
  • Ensures sustainability-via monitoring and inspections
  • Reduces trade barrier-by having acceptable standards
  • Allows one to compete in the global market via incorporation of international standards
challenges
Challenges
  • Operators do not see
  • Standards as a means towards development
  • Standards as consumer driven – to satisfy expectation and demand and increase business potential
  • Standards as market driven
  • That standards protect consumers and reduce risk and liability
  • That standards allows one to compete effectively in the global market
community development
Community development
  • Process
  • Committed for the long haul
  • Commitment from all stakeholder
  • Integrity
  • Business ethics
  • Standards
  • Training
  • Authenticity
  • Business plan
  • Lead agent
  • Address WIIFM
community development14
Community development
  • Focus on Goal
  • Hard work
  • Dedication
  • Race not for the swift