Tourism Product Development Nature-Based Tourism National Conference on Travel and Tourism Development in conjunction with 17th Annual Nevada Governor’s Conference and the Western States Tourism Policy Council December 3 - 5, 2000 Silver Legacy Reno, Nevada
Tourism Product Development Tourism--the practice of traveling for pleasure; the business of providing tours and services for tourists.
Tourism Product Development Recreation--“refreshment of one’s mind or body after labor through diverting activity; play.” To “recreate” is to “impart fresh life to; refresh mentally or physically; to take recreation.”
SETTING ACTIVITY Tourism Product Development Tourism products are a combination oftwo components:
Built Environments • Natural Environments Tourism Product Development SETTINGS...
Tourism Product Development BUILT ENVIRONMENTS... • Theme parks • Resorts • Casinos • Cruise ships
Tourism Product Development NATURALENVIRONMENTS... • Public lands cover 85% of Alaska and it is these resources that attract most of our visitors
Tourism Product Development Which Setting is the Best Fit for Alaska?
Tourism Product Development When you have a tourism product that is dependent on a unique, high quality natural environment or setting, the highest priority • and concern is to maintain the high quality of that natural environment, since without that you have no product.
Tourism Product Development The next distinctive aspect of natural-setting tourism is that these settings are primarily publicly owned lands, held in common by all state or national citizens. This factor alone creates a whole list of tourism planning and development issues and challenges.
Tourism Product Development Commercial Activities on Public Land Tourism businesses cannot expect to simply serve their own personal business growth and development goals. Public Land Managers need to provide well-thought out management and permitting plans that support the needs of these businesses.
Tourism Product Development Commercial Recreation Analysis This is a cooperative effort by - Alaska Department of Community and Economic Development - Alaska Department of Natural Resources - Alaska Department of Fish & Game - U.S. Forest Service to integrate planning on the state’s tidelands and the Forest Service shorelines and uplands in Southeast Alaska. Our goal is to: • identify and prioritize facility improvements needed to support commercial recreation use. • determine the appropriate levels of recreation facilities, business services, use areas, and access points needed on public land. • identify areas of existing or potential conflict between commercial user groups. • apply appropriate land use designations to those areas that have the greatest value to the industry; and which are compatible with the interests of nearby communities. • identify opportunities to streamline permitting requirements for commercial recreation use.
Built Environments • Natural Environments Tourism Product Development CARRYING CAPACITY
Tourism Product Development NATURAL SETTING Many tourists are accepting of a small number of people around them, but generally travel to natural settingsto experiencesome degreeof solitudeand quiet.
Tourism Product Development ECONOMY OF SCALE Built Setting Tourism -- large outlay of capital and high operating costs require highest volume possible to minimize cost per customer and maximize profit. Result -- The bigger, the better - Businesses have to be large to be successful.
Tourism Product Development ECONOMY OF SCALE • Natural Setting Tourism • small outlay of capital and low • operating costs • expectation for smaller group • experience in high quality • natural setting, with none to minimal development. Result: Businesses are successful by setting limits on numbers of customers to keep quality of experience high. Costs are kept low by having smaller, “leaner” businesses.
Tourism Product Development SEAtrailsSoutheast Alaska Trail System Mission: To facilitate planning, construction, and maintenance of a regional Southeast Alaska trail system which will enhance economic development, quality of life, and transportation.
Tourism Product Development SEAtrails Photo credit: James Poulson