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Tourism Product Development Nature-Based Tourism National Conference on Travel and Tourism Development in conjunction with 17th Annual Nevada Governor’s Conference and the Western States Tourism Policy Council December 3 - 5, 2000 Silver Legacy Reno, Nevada

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Tourism Product Development


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tourism product development
Tourism Product Development

Nature-Based Tourism

National Conference on Travel and Tourism Development

in conjunction with

17th Annual Nevada Governor’s Conference

and the

Western States Tourism Policy Council

December 3 - 5, 2000

Silver Legacy Reno, Nevada

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Tourism Product Development

Tourism--the practice of traveling for pleasure; the business of providing tours and services for tourists.

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Tourism Product Development

Recreation--“refreshment of one’s mind or body after labor through diverting activity; play.”

To “recreate” is to “impart fresh life to; refresh mentally or physically; to take recreation.”

tourism product development4

SETTING

ACTIVITY

Tourism Product Development

Tourism products are a combination oftwo components:

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Built Environments

  • Natural Environments
Tourism Product Development

SETTINGS...

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Tourism Product Development

BUILT ENVIRONMENTS...

  • Theme parks
  • Resorts
  • Casinos
  • Cruise ships
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Tourism Product Development

NATURALENVIRONMENTS...

  • Public lands cover 85% of Alaska and it is these resources that attract most of our visitors
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Tourism Product Development

Which Setting is the Best Fit for Alaska?

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Tourism Product Development

When you have a tourism product that is dependent on a unique, high quality natural environment or setting, the highest priority

  • and concern is to maintain the high quality of that natural environment, since without that you have no product.
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Tourism Product Development

The next distinctive aspect of natural-setting tourism is that these settings are primarily publicly owned lands, held in common by all state or national citizens.

This factor alone creates a whole list of tourism planning and development issues and challenges.

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Tourism Product Development

Commercial Activities on Public Land

Tourism businesses cannot expect to simply serve their own personal business growth and development goals.

Public Land Managers need to provide well-thought out management and permitting plans that support the needs of these businesses.

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Tourism Product Development

Commercial Recreation Analysis

This is a cooperative effort by

- Alaska Department of Community and Economic Development

- Alaska Department of Natural Resources

- Alaska Department of Fish & Game

- U.S. Forest Service

to integrate planning on the state’s tidelands and the Forest Service shorelines and uplands in Southeast Alaska. Our goal is to:

  • identify and prioritize facility improvements needed to support commercial recreation use.
  • determine the appropriate levels of recreation facilities, business services, use areas, and access points needed on public land.
  • identify areas of existing or potential conflict between commercial user groups.
  • apply appropriate land use designations to those areas that have the greatest value to the industry; and which are compatible with the interests of nearby communities.
  • identify opportunities to streamline permitting requirements for commercial recreation use.
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Built Environments

  • Natural Environments
Tourism Product Development

CARRYING CAPACITY

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Tourism Product Development

NATURAL SETTING

Many tourists are accepting of a small number of people around them, but generally travel to natural settingsto experiencesome degreeof solitudeand quiet.

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Tourism Product Development

ECONOMY OF SCALE

Built Setting Tourism -- large outlay

of capital and high operating costs require

highest volume possible to minimize cost

per customer and maximize profit.

Result -- The bigger, the better -

Businesses have to be large to be successful.

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Tourism Product Development

ECONOMY OF SCALE

  • Natural Setting Tourism
  • small outlay of capital and low
  • operating costs
  • expectation for smaller group
  • experience in high quality
  • natural setting, with none to minimal development.

Result: Businesses are successful by setting limits on numbers of customers to keep quality of experience high. Costs are kept low by having smaller, “leaner” businesses.

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Tourism Product Development

SEAtrailsSoutheast Alaska Trail System Mission:

To facilitate planning, construction, and maintenance of a regional Southeast Alaska trail system which will enhance economic development, quality of life, and transportation.

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Tourism Product Development

SEAtrails

Photo credit: James Poulson