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Lift Every Voice and Read: A Personal Library for Every Child. Emerging Leaders 2009 Team A. The King’s Advocates. Sarah Evans. Vonzell Yeager. Lana Adlawan. Yolanda Hood. Marissa Alcorta. Hayley McEwing. Working Together Virtually. Asynchronously. Synchronously.

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Presentation Transcript
the king s advocates
The King’s Advocates

Sarah

Evans

Vonzell

Yeager

Lana

Adlawan

Yolanda

Hood

Marissa

Alcorta

Hayley

McEwing

working together virtually
Working Together Virtually

Asynchronously

Synchronously

the project proposal
The Project Proposal

A Marketing Campaign for

the Coretta Scott King Book Awards

two prong marketing approach
Two-Prong Marketing Approach

To Adults

To Children

  • Public Service Announcements
  • Home Library Webpage
  • Bibliographies for Children and Teens
  • Thematic Bookmarks
  • Bibliographies for Children and Teens
  • Thematic Bookmarks
  • The Coretta Scott King Book Club
public service announcements
Public Service Announcements
  • February: Black History Month
  • April: National Library Week
  • May: Children’s Book Week
  • June: Summer Reading Programs
  • September: Back to School
  • December: Holiday Celebrations

Example:

September: Back to School (Time: 30 seconds)

As your children return to school this month, the American Library Association would like to remind you to request the Coretta Scott King Award books in your schools and at your local library. Through the “Lift Every Voice and Read” campaign, the Coretta Scott King Book Awards seek to foster awareness of children’s literature told and illustrated from the African American perspective.

Remember through the “Lift Every Voice and Read” campaign, all children are given the ability to explore the world and find themselves.

This message was sponsored by the American Library Association.

home library webpage
Home Library Webpage
  • Suggested URL – www.ala.org/csk/homelibraries
  • Purposes
    • Inform and persuade why purchasing these books is important and fun
    • Assist site visitors in locating and purchasing award books
    • Offer supportive material related to literacy
  • Features free and unique greeting cards, postcards, and bookmarks
greeting card example
Greeting Card Example

Front

Inside

Enjoy this

Coretta Scott King

award book

as your

very own!

accessible bibliographies for various audiences
Accessible Bibliographies for Various Audiences

Books For Children –

Organized by Grade Level

Books For Teens –

Organized by Subject

  • Pre-K & Kindergarten
  • 1st and 2nd Grade
  • 3rd and 4th Grade
  • 5th and 6th Grade
  • Contemporary Fiction
  • Non-fiction & Biography
  • Fiction to pair with Non-fiction selections in classrooms
thematic bookmarks by month
Thematic Bookmarks By Month
  • January: New Beginnings
  • February: Coretta Scott King Authors and Illustrators
  • March: He-roes / She-roes
  • April: Artistic Expression
  • May: Family
  • June: Sports and Action Stories
  • July: New Coretta Scott King Award-Winning Books
  • August: Friendship
  • September: School Stories
  • October: Telling Stories
  • November: History
  • December: Celebrations
the coretta scott king book club
The Coretta Scott King Book Club
  • Participants join virtually or recreate locally
  • A club website provides supporting materials
    • Downloadable calendar
    • Downloadable stickers
    • Downloadable content from publishers
    • Book trailers
    • Discussion guides
    • Activities guides
    • Suggestions for building a personal award book library
  • Downloadable postcard invitation or evite
additional marketing recommendations
Additional Marketing Recommendations
  • Coretta Scott King Award brochure
  • Downloadable email signature image/logo
  • RSS feeds for the Coretta Scott King website/blog
  • A section of the website aimed at teachers and librarians
  •  A section of the website aimed at youth
  • Video book trailers/Coretta Scott King YouTube channel
  • Sharing stories section of the website
  • Monthly webcasts with authors
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