Chapter 11 - PowerPoint PPT Presentation

chapter 11 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Chapter 11 PowerPoint Presentation
play fullscreen
1 / 15
Chapter 11
196 Views
Download Presentation
skyler-bradshaw
Download Presentation

Chapter 11

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Chapter 11 Customer Relationship Management and Supply Chain Management

  2. Chapter 11 • Case 1 Amazon • Case 2 VIP Auto Appearance Center

  3. Chapter 11 • Defining CRM

  4. Chapter 11

  5. Chapter 11 • Case 3 • Customer Touch Points • Data Consolidation

  6. Chapter 11

  7. Chapter 11 • Operational Customer RelationshipManagement Systems • Customer-Facing Applications • Customer Service and Support • Refining the call center • Sales Force Automation

  8. Chapter 11 • Marketing • Campaign Management • Search and Comparison Capabilities • Technical and Other IS • Loyalty Programs

  9. Chapter 11 • Analytical Customer Relationship

  10. Chapter 11 • Other Types of Customer Relationship Management Systems • Supply Chains

  11. Chapter 11 • Imperial Sugar • Solutions to Supply Chain Problems • IT Support for Supply Chain Managment

  12. Chapter 11

  13. Chapter 11

  14. Chapter 11

  15. Chapter 11