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Chapter 11

Chapter 11. Customer Relationship Management and Supply Chain Management. Chapter 11. Case 1 Amazon Case 2 VIP Auto Appearance Center. Chapter 11. Defining CRM. Chapter 11. Chapter 11. Case 3 Customer Touch Points Data Consolidation. Chapter 11. Chapter 11.

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Chapter 11

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  1. Chapter 11 Customer Relationship Management and Supply Chain Management

  2. Chapter 11 • Case 1 Amazon • Case 2 VIP Auto Appearance Center

  3. Chapter 11 • Defining CRM

  4. Chapter 11

  5. Chapter 11 • Case 3 • Customer Touch Points • Data Consolidation

  6. Chapter 11

  7. Chapter 11 • Operational Customer RelationshipManagement Systems • Customer-Facing Applications • Customer Service and Support • Refining the call center • Sales Force Automation

  8. Chapter 11 • Marketing • Campaign Management • Search and Comparison Capabilities • Technical and Other IS • Loyalty Programs

  9. Chapter 11 • Analytical Customer Relationship

  10. Chapter 11 • Other Types of Customer Relationship Management Systems • Supply Chains

  11. Chapter 11 • Imperial Sugar • Solutions to Supply Chain Problems • IT Support for Supply Chain Managment

  12. Chapter 11

  13. Chapter 11

  14. Chapter 11

  15. Chapter 11

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