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Color in Communication. By: Charlotte Nelson. Introduction. Why color? What associations can people have with color? Is there a difference between cultural color associations? What to be aware of in layering background and text? What are the various color combinations that can be used?

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color in communication

Color in Communication

By: Charlotte Nelson

introduction
Introduction
  • Why color?
  • What associations can people have with color?
  • Is there a difference between cultural color associations?
  • What to be aware of in layering background and text?
  • What are the various color combinations that can be used?
  • Are there potential issues in color projection?
why color1
Why color?
  • Color captures attention
  • Creates contrast
  • Evokes emotional associations
captures attention
Captures attention

Image 1

Image 2

creates contrast
Creates contrast
  • Which is easiest to read?
  • Which is easiest to read?
  • Which is easiest to read?
  • Which is easiest to read?
color associations1
Color associations
  • Color makes people feel different things.
    • What is your happy color?
    • What is your sad color?
    • What is your love color?
  • All of us could have different answers to those questions because of how we associate with color.
slide9
Red
  • Power
  • Energy
  • Warmth
  • Love
  • Lust
  • Danger
  • Opinionated
  • Dynamic
  • Confident
  • Aggression
  • Excitement
  • Stop
  • Christmas (with green)
  • China: Good luck, Celebration, Summoning
  • Cherokees: Success, Triumph
  • India: Purity
  • South Africa: Mourning
  • Russia: Bolsheviks and Communism
  • Eastern: Worn by brides
orange
Orange
  • Energy
  • Balance
  • Warmth
  • Caution
  • Halloween (with black)
  • Creativity
  • Autumn
  • Ireland: Religious (Protestants)
yellow
Yellow
  • Optimism
  • Hope
  • Philosophy
  • Dishonesty
  • Betrayal
  • Intellectual Enlightenment
  • Attention
  • Hazards
  • Coward
  • China: Nourishing
  • Egypt: Color of Mourning
  • Japan: Courage
  • India: Merchants
green
Green
  • Natural
  • Healthy
  • Lucky
  • Renewal
  • Growth
  • Fertility
  • Optimism
  • Freedom
  • Balance
  • Spring
  • New Birth
  • Go
  • Saint Patrick’s Day
  • Christmas (with red)
  • China: Green hats indicate a mans wife cheating on him, exorcism
  • India: Islam
  • Ireland: Symbol of the entire country
slide13
Blue
  • Beliefs
  • Conservative
  • Security
  • Technology
  • Cleanliness
  • Order
  • Peace
  • Soothing
  • Spirituality
  • Contemplation
  • Mystery
  • Patience
  • Depression/Saddness
  • Cherokees: Defeat, Trouble
  • Iran: Islam
  • Ireland: Symbol of the entire country
purple
Purple
  • Spiritual
  • Mystery
  • Nobility
  • Transformation
  • Rudeness
  • Arrogance
  • Friendly
  • Romantic
  • Self
  • Thailand: Color of Mourning (widows)
brown
Brown
  • Land/earth
  • Reliability
  • Comfort
  • Durability
  • Stability
  • Weight
  • Elegance
black
Black
  • Fear
  • Power
  • Sophistication
  • Death/grief
  • Mystery
  • Sexuality
  • Elegance
  • Exclusive
  • Independent
  • Charismatic
  • Solitude
  • Discipline
  • Strong-willed
  • Halloween (with orange)
  • Rebellion
white
White
  • Pure
  • Clean
  • Natural
  • Empty
  • Colorless
  • Neutral
  • New Beginnings
  • Sanctity
  • Brides
  • Angels
  • Hospitals
  • Doctors
  • Peace (white dove)
  • Japan: White carnation symbolizes Death
  • Eastern: Funerals
slide18
Grey
  • Intellectual
  • Future
  • Simplicity
  • Sorrow
dark vs light backgrounds
Dark vs. Light Backgrounds

Dark

Light

Informal

Has a bright feeling

Illuminates the room

Works well as handouts

For smaller venues

No dramatic lighting

  • Formal
  • Doesn’t influence ambient lighting
  • Doesn’t work as handouts
  • For large venues
  • Objects can glow
layering on black
Layering on Black
  • Yellow
  • Lt. Yellow
  • Lt. Blue
  • Violet
  • Orange
  • White
  • White
  • Yellow
  • Lt. Yellow
  • Lt. Blue
  • Lt. Green
  • Orange
  • Black
layering on yellow
Layering on Yellow
  • Black
  • Brown
  • Dk. Blue
  • Blue
  • Dk. Green
  • Green
  • Red
  • Violet
  • Black
  • Brown
  • Dk. Blue
  • Blue
  • Blue Violet
  • Dk. Green
  • Red
  • Violet
layering on red
Layering on Red
  • Black
  • Dk. Blue
  • White
  • Lt. Yellow
  • White
  • Lt. Yellow
layering on blue
Layering on Blue
  • Black
  • Brown
  • Dk. Blue
  • Blue
  • Blue Violet
  • Red
  • Violet
  • Black
  • Dk. Blue
  • Lt. Blue
  • Yellow
  • White
  • Yellow
  • Lt. Yellow
  • Green
  • Lt. Green
  • Lt. Blue
  • Red
  • Lt. Red
layering on green
Layering on Green
  • Black
  • Dk. Green
  • Dk. Blue
  • Yellow
  • Lt. Yellow
  • White
  • White
  • Yellow
  • Lt. Green
  • Lt. Blue
layering on orange and violet
Layering on Orange and Violet
  • Black
  • Dk. Blue
  • Blue
  • Dk. Green
  • Black
  • Dk. Blue
  • Lt. Yellow
best use of background color
Best Use of Background Color
  • Keep it in stark contrast with the color of the text
  • Shouldn’t distract from the message
  • Keep it simple
    • If it is too crowded or too bright or dark
  • Color makes things interesting
monochromatic
Monochromatic
  • Variations of the same color
  • Varying between the hue, tints,

and shades

analogous
Analogous
  • Colors touching each other on the

color wheel

complementary
Complementary
  • Colors opposite each other on the

color wheel

  • These tend to be starkly contrasting

and used wisely

split complementary
Split Complementary
  • Two colors on opposite sides of the

complementary color

  • Not quite as stark as complementary

colors

triadic
Triadic
  • Three equally spaced colors in the

color wheel

  • Three equally spaced colors in the

color wheel

tetradic or double complementary
Tetradicor Double Complementary
  • Two pairs of complementary

colors in the color wheel

hue tint shade
Hue, Tint, Shade
  • Color isn’t only red, orange, yellow, green, blue, indigo, or violet.
  • There are variations of each color.
  • Hue: True color
  • Tint: Addition of white
  • Shade: Addition of black
computer vs projector
Computer vs. Projector
  • Although you may love the colors on the computer screen it might be wise to make sure the colors work projected.
  • Projected color is different than computer color
what now1
What Now?
  • After all this, what does it mean for you?
  • In use of color
    • Pay attention to how you use colors together
    • Understand that some people might not have the same associations with color as you do
    • What message does your background send?
    • Stick to a color scheme
citations
Citations
  • Duarte, Nancy. Slide:ology the art and science of creating great presentations. 1st ed. Sebastpol, California: O’Reily, 2008. 126-139. Print.
  • Johnson-Sheehan, Richard. Technical Communication Today. 3rd ed. New York, New York: Longman, 2008. 257-261. Print.
  • Russell, Wendy. “About.com” PowerPoint—the Ugly. N.p., Web. 26 Nov, 2013. http://presentationsoft.about.com/od/powerpoint101/a/good_bad_ugly_3.htm