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Evolution or Revolution? Enhancing Third Generation Parliamentary Websites

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This seminar explores the transformation of parliamentary websites into third-generation platforms, emphasizing the need for tailored communication strategies that cater to diverse audiences. As we navigate the digital era, we must adapt to new expectations for transparency, user control, and accountability. The shift from traditional information delivery to interactive engagement channels, including social media, is fundamental in rebuilding trust and increasing public participation in democratic processes. We will discuss innovative ways to bridge the gap between citizens and their representatives.

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Evolution or Revolution? Enhancing Third Generation Parliamentary Websites

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  1. 3rdGeneration Parliamentary websites Evolutionorrevolution ? Bruno Penne Belgian House of Representatives

  2. “3rdgenerationParliamentary websites” • Adding new comm channels • Tailored info for targeted audience • Increasing participation • Increasing your ‘success rate’, • Remain relevant as a website , • Extend your web presence

  3. “Evolutionorrevolution” FacebookrevolutionWhat is the revolutionabout ? “Ornamentalorfundamental” - Representativedemocracyunder stress ( vs direct democracy ) - Website loosingauthority ( monopoly ) - Webmaster loosingcontrol

  4. “Evolutionorrevolution”

  5. “Evolutionorrevolution”

  6. “generation Y” • Technology  Stops being technology(new normal) • Target group  Becomes community - individual • Push  User( you ) in control • Want it all  Fast, not perfect, good enough • Want it now Zero tolerance technical failure • Privacy  Complete transparency

  7. “generation Y”socialmedia Usage of Social media :  Total transparency  Accountibility  Authority • Direct dialogue

  8. Revolution generation Y Evolution adapt to global web presence (domino effect) • New type of clients… askingfor a new ‘informationstrategy’ … askingfor a new ‘communicationstrategy’ • New strategies… askingforchanges in organisation ? … dealingwithtechnology in a otherwaytechnologystrategy !  clouds & webservices

  9.  1997 : technologydrivenchange • Medium is the message • Content & information is king • ControlledbyParliament, ‘webmaster’ • Technologysupportingparliamentaryprocesses ( Parliament 1.0 ) •  now : user drivenchange (newnormal) • Response is the message • Contact& interactionis king • User in control • Technologymeetsparliamentaryactivities( Parliament 2.0 )

  10. “communication features” • Sections of the seminar • No continuous spectrum groupedby goal • groupedbyintendedaudience

  11. New ways to deliver • parliamentary info • Reach “served audience” better. • New ways to deliverexistinginformation • Deliveringthroughnewchannelsorformats • Schedule the delivery ( daily, weekly, … ) • Delivery via filtering info (facets)

  12. Extend the reach of your • internet-presence, • Reach the “unserved audience” • Translate technicalcontent (editorial teams) • Tailorcontent to communities (social media) • Addnewnon-technicalcontent (blogs) • Filter contentforspecificgroups (subsites)

  13. Narrow the gap between thecitizen and parliamentary • decision making. • Allowcitizens to commentonexistingparl. data • (participation/crowdsourcing/feedbackforms) • Allowcitizens to start initiatives (e-petition) • Allowcitizens to debate and participation(forum)

  14. Questionnaire results & trends

  15. Thanx + bruno.penne@dekamer.be

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