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Tourism Clusters – a model for the development of innovative tourism products

Thorsten Kirschner – Cluster Manager

www.tourism-cluster-romania.com

cluster definitions

Enterprise or industry cluster = geographic concentration of inter-connected companies, specialised suppliers, service providers and institutions along an industrial value chain

Tourism cluster = accumulation of tourist resources and attractions, infrastructures, equipments, service companies, other supporting sectors and administrative organism whose integrated and coordinated activities allow to provide the customers with the experience they expect from the destination they choose to visit.

Cluster Definitions

carpathian tourism cluster

Carpathian Tourism Cluster is an independent network of regional and national tourism stakeholders and Romania´s first supra-regional tourismus cluster of national interest.

Carpathian Tourism Clusteris a non-profit, non-govermental organisation, organised as association according to Romanian law.

Carpathian Tourism Cluster

Asociaţia pentru Promovarea şi Dezvoltarea Turismului din judeţul Braşov

Initiators:

Monteoru Renaissance - Asociaţia pentru dezvoltare

regională durabilă în turism – judeţul Buzău

benefits

Benefits

Partners in the alliance bring in specific strengths,not their business as a whole. They cooperate in specific fields and rest competitors in other fields.

  • Linking people, skills and knowledge at a regional level does enhance productivity and rate of employment
  • Boosts innovation
  • Improves competitive performance of firms
  • Improves resource utilisations
  • Stimulates new businesses and investments
  • Gives a profile to a region and international publicity
target group members

Tourismdevelopmentassociationsandrelated NGOs

  • Localand national authorities
  • Tour operators/ Travel agencies/ Tourismguides
  • Event agencies
  • Accomodationproviders (hotels, hotelchains etc.)
  • Suppliers of thetourismindustry (equipment, food, beverage)
  • Leisureandentertainmentindustry (golf, touristparks etc.)
  • Transportation companies (airlines, buscompanies etc.)
  • Service andconsultingcompanies
  • Universities, traininginstitutes

Target group & Members

Accomodation

Suppliers

Tour operators

Transport

Tourism agencies

Entertainment

Whole regional tourism value chain

ob j ective s

Innovation and diversification: Development of innovative tourismproducts and services to attract new tourists

  • Rise of competitiveness: optimise the value chain in the local tourism industry
  • Quality: improve the quality of the touristic services (European standards)
  • Cooperation: exchange of ideas and joint projects between the touristic regions of the Carpathian Mountains andother international tourism destination
  • Promotion: promote the Romanian Carpathian Mountains as “destination of excellence” within the national tourism promotion strategy “Romania – explore the Carpathian Garden”

Objectives

activit ies projects

Networking: Organisation of regular meetings of regional and national tourism stakeholders

  • Thematic working groups (development of new tourism products and services, quality management, events, tourism promotion etc.)
  • Training to improve the regional tourism value chain (suppliers – agencies – service providers)
  • Participation to trade fairs, organisation of road shows
  • International cooperation/ international benchmark with leading tourist destinations
  • Consulting: Advisory function to public authorities

Activities & Projects

The projects are developed in cooperation/partnership with national and local authorities, tourism development associations and leading tourism service providers.

project examples

Cycling Routes

Culinary Concepts

Project examples

Cultural Events

Conferences

project examples mobile cooking romania

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Project examples: Mobile Cooking Romania

+

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Local Products

Romania’s top destinations

Tradition

Accomodation

= Added Value

Suppliers

Service Providers

Destinations

running planned projects

Promotion of regional food tradition and integration of local products into the tourism value chain

Running /Planned Projects

Development and promotion of homologated cycling routes in the Carpathian and Subcarpathian mountains area

Development and promotion of an authentic rural tourism in the Carpathian Mountains area

(in cooperation with Asociatia Cele Mai Frumoase Sate din Romania)

contact

Carpathian Tourism Cluster Romania (CTCR)Str. Vlad Tepes 12Brasov/ Kronstadt

E-mail: info@tourism-cluster-romania.com

www.tourism-cluster-romania.com

Contact