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Virtual Worlds Advertising Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4), 45-55 . Thursday, 29-July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark DØK HU2D - Internet Marketing: Lecture 31

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Virtual Worlds Advertising

Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4), 45-55.

Thursday, 29-July-2010

Kilen 2.75, CBS, Frederiksberg, Denmark

DØK HU2D - Internet Marketing: Lecture 31

Course Webpage: http://www.itu.dk/people/rkva/2010-Summer-IM/

Facebook Group: http://www.facebook.com/group.php?gid=133258548012

Etherpad: http://ietherpad.com/d5mBZdMDe6

virtual worlds

Virtual Worlds

“The phrase 'virtual world' refers to a three-dimensional environment that appears similar to our 'real' world;

virtual worlds are a kind of alternative world, often developed to supply online entertainment and social networking for users.”

experience realms in virtual worlds

Experience Realms in Virtual Worlds

Entertainment (passive absorbed)

Education (active absorbed)

Escapist (active immersion)

Esthetic (passive immersion)