1 / 32

Introduction to Color

Introduction to Color. Design for Journalists Summer 2014. RGB color. RGB is the light space that TV, scanners , digital cameras and computer monitors use to display color Devices use a combination of Red, Green and Blue pixels to display all colors and images

shelley
Download Presentation

Introduction to Color

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Introduction to Color Design for Journalists Summer 2014

  2. RGB color • RGB is the light space that TV, scanners, digital cameras and computer monitors use to display color • Devices use a combination of Red, Green and Blue pixels to display all colors and images • 256 brightness levels (0-255) • 0 = black • 255 = white • 16+million color potentials • All images published on the web must be saved as RGB • Certain RGB colors cannot be replicated with CMYK

  3. CMYK color • CMYK is a color printing process used by commercial printers • The color image is divided into four components: Cyan, Magenta,Yellow and Black • Each color is printed separately. When combined, the four colors make a full-color image • Uses percentages to create colors • 100% = solid black • 0% = white • 1 million total color variants • RGB files need to be converted to CMYK before printing

  4. Color Qualities • Hue - The dominant color family • Saturation - The intensity of the hue • Brightness - The relative lightness or brightness of the hue

  5. Color wheel • In the RGB color wheel the primary colors are red, green and blue • These primary colors combine to create secondary colors, which are cyan, yellow and magenta • Secondary and primary colors are combined to make tertiary colors

  6. Analogous colors • Colors within 30 degrees of each other on the color wheel are called analogous colors • Harmonize easily • Lack strong contrast

  7. Analogous colors

  8. Monochromatic colors • Colors in the same hue but with variations of brightness or saturation • Balanced, harmonious, easy on the eyes • Lacks contrast

  9. Monochromatic Color

  10. Complementary Colors • Colors across from one another on the color wheel • Creates maximum contrast

  11. Complementary Colors

  12. Split Complementary Colors • Uses a color, and two complements to the sides of its direct opposite • Create strong contrast • More subtle than complementary color schemes

  13. Split Complementary Colors

  14. Warm vs. cool colors • As a group, reds and yellows are considered “warm” colors and blues “cool” colors. • But some reds are “cooler” and some blues are “warmer” than others.

  15. Warm colors vs. cool colors • Warm colors are vivid, bold and energetic • Warm colors tend to advance in space • If an element in your design needs to pop out, consider using warm colors

  16. Warm colors vs. cool colors • Soothing • Give a calm impression and rarely overpower the main message of a design • Tend to recede • If an element of your design needs to be in the background, give it cool tones

  17. The interaction of color • A theory stating our perception of colors change based on surrounding hues • Surrounding hues can create harmony, add contrast, or distract viewers from the color being surrounded • Choose carefully the colors you choose to surround your primary color

  18. Color meanings • Color meanings vary depending on culture • A color’s saturation and brightness also affects its meaning

  19. Color meanings: BLUE • Trustworthy • Dependable • Committed • Peace/tranquility • Cool • Dynamic • Dramatic • Engaging • Exhilarating

  20. Color meanings: GREEN • Nature • Life • Tranquility • Peace • Equality • Refreshing • Soothing • Slimy

  21. Color meanings: YELLOW • Optimism • Enlightenment • Happiness • Future • Energy • Creativity • Stimulation

  22. Color meanings: ORANGE • Fun • Flamboyant • Warmth • Energy

  23. Color meanings: RED • Confidence • Enthusiasm • Love • Romance • Sensuality • Rage • Aggression • Anger

  24. Color meanings: PINK • Youthful • Fun • Exciting • Sensual, passionate, but not too aggressive • Feminine • Romance • Energy

  25. Color meanings: PURPLE • Mystic • Royal • Eccentric • Creativity • Uplifting • Calming • Spirituality

  26. Color meanings: BROWN • Wholesome • Stable • Earth • Natural • Organic • Orderly

  27. Color meanings: WHITE • Purity • Cleanliness • Neutrality • Mental clarity • Fresh beginnings

  28. Color meanings: GRAY • Timeless • Practical • Solid • Loss • Depression

  29. Color meanings: BLACK • Authoritative • Powerful • Depth • Strength • Mysterious

  30. Working with color in photoshop • HSB = Hue, Saturation, Brightness. Each value goes up to 100%. • RGB = Red, Green, Blue. Each value goes up to 255.

  31. Working with color in photoshop • CMYK = Cyan, Magenta, Yellow, Black. Each value up to 100%. • Web Colors = #000000 to #FFFFFF. RGB values expressed in hexadecimal.

  32. Outside resources: kuler.adobe.com

More Related