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FACEBOOK PAGES Bootcamp
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  1. FACEBOOK PAGESBootcamp By KERRI KARVETSKI Company K Media http://www.CompanyKMedia.com

  2. WHAT WE’LL COVER • Content – Essence of Life Online • Pages, Groups and Personal Profiles • Mechanics – Under the Hood • Known Issues • Recruit and Engage • Inspiration • Integration • Measure

  3. WEB 2.0 WEB 1.0

  4. THEY COME FOR THE CONTENT The No. 1 reason people follow a brand on social media is to GET A DEAL.

  5. FIND & TELL YOUR STORIES • Customer testimonials • Specials • Insider’s view • Lessons learned • Unusual uses • Media mention • Holiday • New idea • Blast from the past • Photos & Videos • Thank you • Invitation

  6. PAGES, GROUPS, PROFILES • PAGES are for companies, nonprofits and brands • Most powerful capabilities • GROUPS are for ideas and topics • Limited functionality • PROFILES are for individuals • COMMUNITY PAGES = Wikipedia • Less power • No control

  7. KEY DIFFERENCES

  8. LAUNCH YOUR PAGE

  9. YOU CAN ALSO GO HERE TO START A PAGE • http://www.facebook.com/pages/create.php

  10. SECURE VANITY URL • http://www.facebook.com/username • Need 25 fans

  11. SETUP PAGE

  12. APPLICATIONS

  13. APPLICATIONS • Applications allow you to play social games with your friends, remember friends' birthdays, share your taste in movies, send gifts to friends, and much more. • Some applications are created by Facebook, but most are created by outside developers. • Most applications are free

  14. http://www.facebook.com/apps

  15. FAVORITE APPLICATIONS • BLOGS - Networked Blogs • TWITTER - Involver, TwitterTab • YOUTUBE – Involver, YouTubeTab • FLICKR – Involver, FlickrTab • CUSTOM PAGES – Static FBML • E-MAIL SIGN UP – Mail Chimp, Constant Contact • PROMOTIONS – Wildfire • POLL – Poll, PollDaddy

  16. KNOWN ISSUES • Cannot change name of page • Cannot change category of page • No notifications of activity • No default landing page for fans

  17. ENGAGE

  18. DO • 1X/Month • Ask fans to SUGGEST your page once a month • Remind fans to sign up for e-mail • Promote your other social media outposts • SHARE COMPANY NEWS • PROFILE (Researchers, donor, volunteer, sponsor) • Notes are for longer items like press releases • Photo (tag, comment) • IF YOU HOST AN EVENT, POST THE PHOTOS, most members love photos, and you have celebrity photos • Video (yours or others that you find - celebrity news coverage)

  19. DO • Ask a Question • Thank • Set -term, public goals (1K followers by Sunday) • Donor/member/supporter quote • Reward fans (for signing up and leaving comments)

  20. FACEBOOK BEST PRACTICES • Use Favorites Function to build partnerships • Respond PROMPTLY to wall posts with @ • Post in high traffic windows (9-11, 3-5) • Use URL shortener (bit.ly) • Give yourself a thumbs up

  21. WHY LIKES AND SHARES MATTER • The more you like, the more you see • Too much, you get hidden • Too little, you get forgotten • BALANCE

  22. WHEN TO RESPOND TO NEGATIVE COMMENTS • When you genuinely need to make amends • They’re misstating the facts • When the review develops legs • Get a second opinion • Don’t respond when the person is angry at life, not you SOURCE: How Companies Should Respond to Negative Reviews

  23. HOW TO RESPOND • Listen • They want to be heard. Show them that you hear them. • Be Honest • Apologize for mistakes • Don’t point fingers • Remain Calm • Speak Like a Person • Do not mock • Promise to be better SOURCE: How Companies Should Respond to Negative Reviews

  24. SOURCE: Air Force Blog Assessment

  25. LOOK FOR INSPIRATION • Search for your issue/keyword on Google, Twitter, SocialMention, YouTube, Facebook

  26. FACEBOOK’S BUSINESS PAGES • Pages • Advertising • Marketing Solutions • Facebook for Influencers • Using Facebook Mobile

  27. FACEBOOK’s PRIVACY & SECURITY PAGES • Facebook Safety • Facebook Security • Facebook & Privacy

  28. SPECIALTY PAGES • U.S. Politics • Congress • Government • Nonprofits • Global Disaster Relief • Facebook for Good • Facebook in Education • News • Media • Sports

  29. INTEGRATION

  30. JOIN & SHARE • Use a share button like Share This or Social Twist

  31. ADD A LIKE BOX

  32. MARRY OFFLINE & ONLINE • Encourage cross-pollination • Add social networks to your e-mail signature • Add social networks to your print publications • DO NOT Auto-post Twitter to Facebook

  33. TOP FREE/LOW COST TOOLS TO MANAGE SOCIAL MEDIA ACCOUNTS • Hootsuite (allows scheduled posts, multiple authors) • Seesmic • Tweetdeck • Bit.ly

  34. PLAN AHEAD • Holidays • Seasons • Special Events • Click here to getthis calendaras a Google Doc

  35. WEEKDAY SCHEDULE • 10am LOGIN/READ • 10:30am PREPARE CONTENT • 11am POST CONTENT ********GO DO SOMETHING ELSE******** • 4pm CHECK IN/RESPOND • 5pm LOG OUT

  36. CASCADE YOUR CONTENT * Twitter (2x/day) * Facebook (1x/day) * Blog (1x/week) * Email (2x/month)

  37. MEASURE

  38. PRACTICE AND EXPERIMENT • Keep trying • Be a person • Listen and engage • Connect with your audience • Create content worth sharing • Join the conversation

  39. GOOD LUCK ON YOUR FACEBOOK JOURNEY!