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Ideation Bootcamp. The Founder Institute http:// FI.co /join. GOAL: Develop a winning idea. CHALLENGE: Everyone has ideas. REALITY: Ideas don ’ t matter. Execution matters. A Good Idea?. Brainstorm. Evaluate. Research. Discuss. Kill. Step 1: Brainstorm. More ideas are better. idea.
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Ideation Bootcamp The Founder Institute http://FI.co/join
Brainstorm Evaluate Research Discuss Kill
Step 1: Brainstorm More ideas are better. idea idea idea idea Nothing is taboo. PASSION CURIOSITY idea idea Don’t say, “no,” right away. Keep everything. idea idea idea idea idea ANGER Your target is 25 ideas.
Step 2: Evaluate personality fit You willobsess overyour idea foryears to come. IDEA YOU Never pursue an idea that you don’t love. Do you want to pursue this for 20 years?
Step 4: Discuss Business to Consumer Business to Business 20 Domain Experts 10 Businesses 3 Letters of Intent • Survey 500+ Consumers • Facebook Advertising • 25+ Interviews Speak to anyone and everyone that will listen.
Step 5: Kill 25 Ideas 10 Evaluate 1 Pursue 5 Research 3 Discuss
Audience Participation • What is your idea? • How does it fit within your life narrative? • What research have you done? • How many people have you spoken to? • Have you genuinely tried to kill the idea?
Thank you! The Founder Institute http://FI.co/join