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Facebook: Facebook Pages, Ads, and Viral Marketing
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  1. Facebook: Facebook Pages, Ads, and Viral Marketing Munindra Khaund, University of Illinois at Springfield

  2. What is Social Networking? “A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.” Wikipedia

  3. Why Social Networking for Non-Profits? “Social networking platforms give nonprofits a forum for meeting like-minded organizations and potential supporters, and provide a medium for spreading their messages beyond the immediate community.”Alan RosenblattInternet Advocacy Center

  4. What is Facebook? “Facebook gives people the power to share and makes the world more open and connected.”

  5. Social Media Sites Source: Techcrunch

  6. Unique Visitors Source: Techcrunch

  7. Facebook: Profile and Pages • Profile • Create account and set up profile • Add picture • Make friends • Interact • Settings • Pages • Visible to everyone • Unlimited number of fans • Send updates to all your “fans”

  8. Facebook: Profile

  9. Facebook: Safety Features • User Profile Information • For example - Facebook has user profile controllers in place so that members can choose what information they want or do not want to display to others. • On Networking Sites, Learning How Not to Share • Information Sharing • Adding Apps

  10. Facebook: Settings • Friends • Settings • How to Friend Mom, Dad, and the Boss on Facebook...Safely

  11. Facebook: Pages • Profiles that represent individual businesses: • authors, events, organizations, product, brand • Build a community • Add images and videos • Fans and supporters Tip: Keywords in the title of the page

  12. Facebook: Creating a Page • What category your page falls into • Details about the business or individual • Publish your page KEYS • Make it personal • Update regularly • Add photos, events, notes, video, wall • Promote your page

  13. Facebook: Social Ads • Business or brand - to promote a product or service • 100% branded by the advertiser • Link to a page, application, or external website

  14. Facebook: Social Ads

  15. Viral Marketing • Marketing messages passed on from one individual to another – Hotmail • "word-of-mouth," "creating a buzz," "leveraging the media“

  16. Elements of Viral Marketing • Hotmail – gave a product/service • Used existing networks • Took advantage of networks and resources • Friends and family could join easily • Product/service scaled easily

  17. Viral Marketing Data • 70% of viral marketers report increasing brand awareness – Jupiter Research • 87% of advertisers find interactive marketing more effective than traditional media – Forrester Research • 86% predict social advertising to become even more effective, making it the single most promising advertising channel – Forrester Research

  18. Facebook: User Data • 175 million users in Facebook • 45% of Facebook’s US audience is 26yrs old or older. • 276% growth in 34-54 year old users • The fastest growing segment in the US: Women over 55, up 175.3%. Facebook • Average user has 120 friends on the site • More than 3 bn minutes spent on Facebook each day (worldwide) • More than 15 mn users update their statuses at least once each day • More than 3.5 mn users become fans of Pages each day

  19. Facebook: Marketing Data • 175 million users in Facebook • Stable and trusted platform • Connect with consumers • Participate in conversations

  20. Facebook: Higher Education Pages

  21. Facebook and Non-Profit Organizations • ACCION International • Doctors Without Borders • Humane Society • NPR • PBS • World Wildlife Fund • 2009 Nonprofit Technology Conference • How to Use Social Media for Social Change • The Facebook Marketing Toolbox

  22. Facebook and Academe • The Facebook Marketing Toolbox • A Facebook App for Every Occasion… Even Recruiting • Social Networking Websites and Teens: An Overview • Adults and Social Network Websites • Colleges and Universities Adopt Social Media to Recruit and Research Potential Students • How Not to Lose Face on Facebook, for Professors • On Facebook, Scholars Link Up With Data