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Inventures Communities: An IMTC Marketing Opportunity

Explore how Inventures enhances IMTC visibility through marketing strategies and industry insights. Discover key focus areas, solutions for messaging, branding, and public relations, and recommendations for sustained growth.

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Inventures Communities: An IMTC Marketing Opportunity

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  1. Global Inventures Presentation to The IMTC Board of Directors October 15, 2001 Jim Polizotto Global Inventures, Inc.

  2. Inventures CommunitiesAn IMTC Opportunity

  3. Inventures CommunitiesAn IMTC Marketing Opportunity

  4. Inventures CommunitiesAn IMTC Promo Opportunity MPEG-4 Industry Forum

  5. Inventures Services Members/Prospects IMTC Board of Directors --- Officers --- WG/AG BH (PR Firm) Inventures Gray Cary(Legal) RINA (Acctg) • Executive Director • End to End Service • Project Management • Business Operations • Events/Meetings • Web Management • Member Services Interoperability Web Host

  6. Inventures Services/Organization Executive Director Jim Polizotto Member Services Kelli Palkoner Event Mgmt Jennifer Fletcher Finance Greg Lintz Web Dev Merlin T Jennifer G Marketing

  7. IMTC Team

  8. Things We Do What happens Daily? • Finance • Invoicing & renewals - fax, email, phone 25/month • Payables/cash receipts/collections 30/month • Financial reports, deposits & reconciliation 20/month • Information management • Membership application processing 3-5/month • Database, acctg, web access, reflectors 100/month • Member/prospect e-mail, phone inquiries 200+/month • Web Site 40-70/month • Functionality upgrades, site maintenance, archiving • On-line forms and registrations • Member links, content changes & postings • Events management • Hotel & location selection, catering, AV 50+/month • Member / vendor inquiries & communications 50/month

  9. IMTC Avg. Monthly Hours 2001 (Not including SuperOp!)

  10. Inventures Charges to IMTC • Fixed Contracted rate - $29,500/mo. • SuperOp! charged separately - $150/attendee • Reduced fees Oct – Dec to $23,500/mo. • Membership losses – revised budget in August • Help to reduce expenses in critical financial year • Negotiated significantly reduced penalty fees for Spring Forum cancellation, SuperOp! attendance • Value – Inventures fees at 2001 rates would be $37,800

  11. Inventures View of Industry • Conferencing resurgence due to reduced travel • For one reason or another - hasn’t been a more fortuitous time for IMTC visibility • IMTC member companies can all benefit from increased market awareness

  12. IMTC Focus – Next 6 mo. • DRIVE IMTC awareness/visibility via Marketing • Create white papers, business model, vertical collateral • Map & implement media & analyst education program • Map & implement conference and speaking opportunities • Dedicated marketing support to augment Marketing AG • Increase membership and member engagement • IMPROVE web site with technical content, etc. • INCREASE and MAINTAIN Liaisons with related organizations

  13. Key Focus Areas • Message Creation (“Value of Conferencing”) • Proactive PR (Make News) • Industry and .org presence (Consistency) • Horizontal/Vertical/Developer Content for Web and Other (Creation) • Member Communication (Newsletters etc.) • Member Engagement (Traction with key AGs)

  14. Messaging/Branding Issue: • IMTC needs clear, concise statements on what it is and why it is important Solution: • Develop a core messaging platform • Communicate IMTC’s Value to the industry • Communicate IMTC’s Leadership in Testing (Interoperability Testing, SuperOp!)

  15. Public Relations Issue: • Proactive vs. Reactive/Sporadic Public Relations Solution: • Create news • Issue bi-monthly press releases • Conduct private ‘market influencer’ briefings • Build awareness within other consortiums by actively pursuing speaking opportunities at their events • Deliver content through PR agency (BH)

  16. Content Issue: • IMTC needs enhanced collateral to assist in educating the market, increasing awareness, and building community Solution: • Create Collateral to demonstrate IMTC’s neutral position with related standards

  17. Website Issues: • Requires updating on a regular basis. • Content must be created as site expands and new sections are created. Solution: • Create content internally– provide a reason for repeat visits • Manage & support Developer community

  18. Member Communication Issues: • Need constant activity pings. • Need to generate IMTC Member Identity Solution: • Quarterly Newsletter, Monthly Updates • IMTC Reach - Market Managers, • IMTC Material - Plaques, Web Cross links, Logo Display, etc.

  19. Recommendation • Recognize need for positive traction next 6-9 months • Recognize leadership flux • Recognize committee volunteers are well intentioned but priority and time conflicted • Continue decision thread with Technology • 0,5 FTE for 4 – 6 mo. at Inventures to make things happen. • Cost = $7500/mo. • If no significant engagement at that time, we will discontinue effort.

  20. Summary We are committed to providing superior service to IMTC Thank You!

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