Global Inventures Presentation to The IMTC Board of Directors October 15, 2001 Jim Polizotto Global Inventures, Inc.
Inventures CommunitiesAn IMTC Promo Opportunity MPEG-4 Industry Forum
Inventures Services Members/Prospects IMTC Board of Directors --- Officers --- WG/AG BH (PR Firm) Inventures Gray Cary(Legal) RINA (Acctg) • Executive Director • End to End Service • Project Management • Business Operations • Events/Meetings • Web Management • Member Services Interoperability Web Host
Inventures Services/Organization Executive Director Jim Polizotto Member Services Kelli Palkoner Event Mgmt Jennifer Fletcher Finance Greg Lintz Web Dev Merlin T Jennifer G Marketing
Things We Do What happens Daily? • Finance • Invoicing & renewals - fax, email, phone 25/month • Payables/cash receipts/collections 30/month • Financial reports, deposits & reconciliation 20/month • Information management • Membership application processing 3-5/month • Database, acctg, web access, reflectors 100/month • Member/prospect e-mail, phone inquiries 200+/month • Web Site 40-70/month • Functionality upgrades, site maintenance, archiving • On-line forms and registrations • Member links, content changes & postings • Events management • Hotel & location selection, catering, AV 50+/month • Member / vendor inquiries & communications 50/month
Inventures Charges to IMTC • Fixed Contracted rate - $29,500/mo. • SuperOp! charged separately - $150/attendee • Reduced fees Oct – Dec to $23,500/mo. • Membership losses – revised budget in August • Help to reduce expenses in critical financial year • Negotiated significantly reduced penalty fees for Spring Forum cancellation, SuperOp! attendance • Value – Inventures fees at 2001 rates would be $37,800
Inventures View of Industry • Conferencing resurgence due to reduced travel • For one reason or another - hasn’t been a more fortuitous time for IMTC visibility • IMTC member companies can all benefit from increased market awareness
IMTC Focus – Next 6 mo. • DRIVE IMTC awareness/visibility via Marketing • Create white papers, business model, vertical collateral • Map & implement media & analyst education program • Map & implement conference and speaking opportunities • Dedicated marketing support to augment Marketing AG • Increase membership and member engagement • IMPROVE web site with technical content, etc. • INCREASE and MAINTAIN Liaisons with related organizations
Key Focus Areas • Message Creation (“Value of Conferencing”) • Proactive PR (Make News) • Industry and .org presence (Consistency) • Horizontal/Vertical/Developer Content for Web and Other (Creation) • Member Communication (Newsletters etc.) • Member Engagement (Traction with key AGs)
Messaging/Branding Issue: • IMTC needs clear, concise statements on what it is and why it is important Solution: • Develop a core messaging platform • Communicate IMTC’s Value to the industry • Communicate IMTC’s Leadership in Testing (Interoperability Testing, SuperOp!)
Public Relations Issue: • Proactive vs. Reactive/Sporadic Public Relations Solution: • Create news • Issue bi-monthly press releases • Conduct private ‘market influencer’ briefings • Build awareness within other consortiums by actively pursuing speaking opportunities at their events • Deliver content through PR agency (BH)
Content Issue: • IMTC needs enhanced collateral to assist in educating the market, increasing awareness, and building community Solution: • Create Collateral to demonstrate IMTC’s neutral position with related standards
Website Issues: • Requires updating on a regular basis. • Content must be created as site expands and new sections are created. Solution: • Create content internally– provide a reason for repeat visits • Manage & support Developer community
Member Communication Issues: • Need constant activity pings. • Need to generate IMTC Member Identity Solution: • Quarterly Newsletter, Monthly Updates • IMTC Reach - Market Managers, • IMTC Material - Plaques, Web Cross links, Logo Display, etc.
Recommendation • Recognize need for positive traction next 6-9 months • Recognize leadership flux • Recognize committee volunteers are well intentioned but priority and time conflicted • Continue decision thread with Technology • 0,5 FTE for 4 – 6 mo. at Inventures to make things happen. • Cost = $7500/mo. • If no significant engagement at that time, we will discontinue effort.
Summary We are committed to providing superior service to IMTC Thank You!