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Marketing CTE. Calvert County Public School CTE Counselors’ Conference November 1, 2012. Library Project. We received a grant award for $5000 for the purpose of forging a partnership between the public library and Calvert County Public Schools.

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marketing cte

Marketing CTE

Calvert County Public School

CTE Counselors’ Conference

November 1, 2012

library project
Library Project
  • We received a grant award for $5000 for the purpose of forging a partnership between the public library and Calvert County Public Schools.
  • The partnership allowed us to market our CTE programs to students and parents in our community.
library project1
Library Project

The kickoff event was held in January at our local public library.

  • Dr. Grasmick attended and spoke.
  • Dr. Smith, our superintendent, spoke.
  • Several county commissioners and members of our Board of Education attended.
  • Several alumni students spoke.
  • Finally, I spoke (low light of whole event).
library project2
Library Project

Three evening events at the library:

  • Construction and Development and Transportation Technology
  • Arts, Media, and Communication; MET; and IT
  • Business Management and Finance; Consumer Services, Hospitality, and Tourism; Health and Biosciences; and Human Resource Services
library project3
Library Project

What we used the money for…

  • Posters advertising our programs,
  • Bookmarks serving as “save the dates”,
  • Stipends for teachers to attend the evening events,
  • Refreshments for the kickoff event.
recruiting tenth graders
Recruiting Tenth Graders
  • Tenth grade presentations in either English or US History
  • Slide show and videos
  • Field Trips to CTA
recruiting tenth graders1
Recruiting Tenth Graders

Field Trip Sign Up

recruiting tenth graders2
Recruiting Tenth Graders
  • Each high school comes for ½ day.
  • Knock the whole thing out in two days.
  • Sample name tag that the tenth graders wear.
videos
Videos
  • Contracted with Career Puppy, a local business, to create an overview video for our school.
  • Have since created a second video which featured three programs – CAD, Oracle, and Cisco.
  • Will be making a third video this year marketing our PLTW programs.
counselors
Counselors
  • Communicating with high school and middle school counselors about our programs is very important.
  • Each year, we bring the counselors from our six middle schools and four high schools to the CTA for ½ day tour and conversation.