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Agenda—Coordinator Call (3-4 PM) Lilia: National campaign update Deborah: WA Juliet: CA Angela: Social media Jenn: Coalition building Q&A (raise hand or type question)
National Campaign Update Lilia Smelkova, Food Day Campaign Manager
WHAT WILL HAPPEN ON FOOD DAY? - UC system will promote activities on its campuses - LiveWell Colorado is mobilizing its network - The National Archives will have a Food Day at its “What’s Cooking” exhibit - Sioux City is planning a conference on market access - Harvard School of Public Health is planning a forum - 80 groups are organizing activities in Rhode Island - 100 of Seattle Schools will serve a special menu - Seattle City Council will proclaim Seattle Food Day
HOW COULD YOU USE FOOD DAY? Food Day is an opportunity to take the initiative on food issues. What could you do? www.foodday.org #FoodDay Facebook page: FoodDayEatReal
Organizing in WA Deborah Gardner, MPH Candidate and author of “Seattle Local Food” blog
Reframing the nutrition & physical activity debate ...to corporate& governmentresponsibility from simply a matter of individual choice...
Steering Committee • California Adolescent Nutrition and Fitness Program (CANFit) • California Center for Public Health Advocacy • California Food Policy Advocates • California Pan-Ethnic Health Network • California Park and Recreation Society • California Project LEAN • California WIC Association • Child Care Food Program Roundtable • Latino Health Access • Prevention Institute • Samuels & Associates • Policy Link • Public Health Law and Policy
Joint Use Soda Menu Labeling Marketing to kids Healthy Food Retail Health Reform Transportation Rapid Response Media Network • Gives advocates the tools to shape public discussion on nutrition and physical activity from the ground up—starting in their own community.
Social Media & Food Day Angela Morris, CSPI Communications Assistant
Use Social Media to promote your Food Day event • Along with traditional tactics, you can do the following: • Write about Food Day on your blog or create a blog to talk about your Food Day organizing experience. • blogspot, tumblr, and wordpress are popular hosting sites • Reach out to bloggers in your area. • Use Facebook (www.facebook.com/FoodDayEatReal) • Tweet about your Event (#FoodDay)
Facebook • Create an event page for your Food Day event and invite your friends and family to attend. • Make sure its an open, public event so people can RSVP. • Encourage people to RSVP through FoodDay.org so they can find more background information about Food Day. • Encourage your friends and family to send the event to their friends too. • Use Food Day’s Facebook page to publicize your event. • If you created a blog, make sure you put a widget/link to your facebook event there.
Twitter • If you don’t already have a twitter account, create a twitter handle to engage with people. • You should follow local dietitians, health bloggers, reporters, and others to help draw attention to your event. • You can use traditional media to find people like this in your area. • Use Hashtags! • Hashtags are a special way to link information on Twitter. They act as organic keywords so tweets show up more easily in a Twitter search. • Use a hashtag for your city and state to help publicize your event to local people. Use the #FoodDay tag when talking about your event so people can find it quickly in a search. For example, instead of writing Food Day, write #FoodDay.
Coalition Building • Food Day June 16, 2011 Jennifer Tuttle, national Campaign Manager
It’s food,how complicated can it be? • There are tons of constituencies • Race, culture, gender, and class all affect what and why we eat, and how we eat it • Food is a basic necessity, social fabric, and economic powerhouse • There are a bajillion (count em’) philosophies and approaches to solving food related problems
Processors & Distributors Animal Welfare Restaurateurs & Chefs Nutrition & Health Growers & Producers Food Constituencies Consumers Retailers Environmental Hunger Labor
Coalitions (can) Work. • ‘Buy-in’ is necessary to achieve a goal and make lasting change • A broad subject naturally requires a broad series of stakeholders • Ideally, your Food Day coalition will reflect the socio-economic make-up of your community and include a diversity of constituency groups
Umbrella Organizations • Food Policy Councils • Community Garden Associations • Farmers Market Coalitions • Robert Wood Johnson Grantees • Kellogg Foundation Grantees • Let’s Move Communities • Communities Putting Prevention to Work • Community Food Project Grantees Image taken from the Community Food Security Coalition http://www.foodsecurity.org/
Community Bingo Photo taken from Half Hallow Hills: http://www.halfhollowhills.k12.ny.us/page.cfm?p=977500
Personal Relationships • Family • Friends • Super well-connected neighbor • Co-workers • Book Clubs • Karate studios/soccer teams/ softball leagues • Your: minister, doctor, grocer, favorite restauranteur, milkman, farmer, PTO, teacher, school
Don’t reinvent the wheel! • There are a TON of great things happening on the local, state, and regional level • If these things are already happening, don’t add a layer of extraneous organizing • Work Food Day into an existing event or use an existing, inclusive group to plan events • Use Food Day to bring your community to the next level, add a missing constituency to your Food Policy Council, expand your focus, or take advantage of Food Day to strengthen your group so you can expand in the coming years
Having just said that.... • If what your community is doing isn’t working don’t be afraid to shake it up: expand, contract, or start fresh if necessary • Whatever you do, make sure you are breaking beyond established institutions and the usual suspects. If there hasn’t been progress... “Insanity: doing the same thing over and over again and expecting a different result.” Mr. Albert Einstein • Make sure affected communities are involved in building your coalition and planning Food Day events.
Next Steps • No later than, August 1st -- Have held first coalition meeting • No later than, September 12th -- Your events on the Food Day map • October 13th -- Event write-up to national office • November 4th -- Post-event write-up to national office • November 21st -- Commemorative Thank-You gifts out* * to confirmed hosts and coordinators
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