If you are a website owner you’re already be aware of the necessity to have effective SEO tools working on your behalf to promote your website. But actually monitoring your SEO campaign's effectiveness has not been something that most people know how to do, or even why they should do it. But there's now a great new application which has recently been launched that can help you to effectively analyze your SEO stats, and put the control of your website's performance back in your own hands. • SEO is not rocket science, almost anyone can do it with a little bit of effort and determination. But until the launch of this new hosted web based application, having your own SEO tools, like a backlink checker, was not even an option. Yes you can go to the search engines themselves and wade through their administration services and reports to try and find these sorts of statistics out for yourself. Now, with SEO Cockpit, the job has been made simpler and much, much more user friendly. For those of you actively performing your own SEO, or even for those of you outsourcing your SEO to an online SEO service provider, SEO cockpit's SEO tools put you right where you need to be - in control. • I've tried both methods of optimizing my websites; both doing it myself, and outsourcing it. When it came down to doing my own SEO, I found the SEO tools via seo cockpit to be invaluable. They actually let me get down to the "nitty gritty" so I could see what was working and what wasn't. I could determine the effectiveness of my keywords, and, using their terrific backlink checker, I could also see how well my backlinks were performing. It saved me so much time I couldn't believe it; time that I could then spend in getting on with the really important business of running my websites; and you know what they say - time is money!