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I Want My MTV

I Want My MTV. Chpt . 16 History of Rock & Roll. T.V. 98.2% of all American households watched T.V. 85% owned color T.V. Americans began purchasing Video Cassette recorder-players (VCR) First mass marketed by Victor Company of Japan (JVC). In Living Colour. JVC VCR. Too much T.V.

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I Want My MTV

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  1. I Want My MTV Chpt. 16 History of Rock & Roll

  2. T.V. • 98.2% of all American households watched T.V. • 85% owned color T.V. • Americans began purchasing Video Cassette recorder-players (VCR) • First mass marketed by Victor Company of Japan (JVC)

  3. In Living Colour

  4. JVC VCR

  5. Too much T.V. • Post baby boom teenagers watched t.v. for 3-4 hours a day • In 1981, t.v. personalities were listed as the top ten role models • Instructional t.v. at school

  6. Mike Teevee

  7. Video Games • The first video game was Space Invaders • By 1981, teens dropped more than 25 billion quarters into games at local arcades • Pac Man was another popular game • Video games were then brought into the home with the Atari Corporation owned by Warner Communication

  8. Video Games

  9. Atari

  10. Warner Communication • Applied video technology to pop music • Warner & American Express invested $20 Million to launch MTV on August 1, 1981 • Nonstop format of 3-minute video clips • Focused primarily on Warner artists • Appeared on 300 cable outlets in 2.5 million homes

  11. Robert Pittman • 28 year old head of MTV • Targeted the under 24 generation • The slogan “I want my MTV” came from a breakfast cereal called Maypo • Stalked the T.V. babies who seldom read newspapers or books.

  12. First video to be played on MTV

  13. Second Video to be played on MTV

  14. MTV Goes Black… • First Black Artist to be Played on MTV • Michael Jackson • Billie Jean

  15. MTV gets “fancy” • First MTV awards show performance • Madonna • Like a Virgin

  16. They owe their career to MTV… • MTV brought Duran Duran to America from the British Pop world • MTV Unplugged • Ordinary World

  17. Other MTV artists • Eurhythmics • Wham! • Prince • Whitney Houston

  18. Pop goes the Metal • Van Halen • Netherlands • Def Leppard • England

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