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Explore the transformative era of music videos that began on August 1, 1981, with MTV's launch. This piece delves into the evolution of music videos, highlighting key British bands like Duran Duran, Eurythmics, and The Flock of Seagulls. Discover how cable television changed the landscape for artists, significantly expanding viewership from 2.5 million to 17 million. We also examine iconic videos of the 80s, including Peter Gabriel's "Sledgehammer" and Janet Jackson's "Rhythm Nation," which broke barriers in creativity and representation in the music industry.
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Origins • Music Videos • Fragmented stories • Concert footage • Niche audiences • August 1, 1981 • Demographic??? • 1981-1983 • From 2.5 million to 17 million • Cable TV
What Videos Were Popular • British Bands (b/c U.K. was already experimenting with music videos) • Duran Duran • Eurythmics • Flock of Seagulls
Best Music Videos of the 80s Peter Gabriel – Sledge Hammer
Best Music Videos of the 80s Duran Duran – Hungry Like the Wolf
Best Music Videos of the 80s Janet Jackson – Rhythm Nation
Best Music Videos of the 80s Dire Straits – Money for Nothin’