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Effective Communication. Achieving Success Through Effective Business Communication. Learning Objectives. Learn why communication matters Identify skills today’s employers expect Learn the audience-centered approach Assess the communication process Review communication technology

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Presentation Transcript
effective communication
Effective Communication

Achieving Success Through Effective Business Communication

learning objectives
Learning Objectives
  • Learn why communication matters
  • Identify skills today’s employers expect
  • Learn the audience-centered approach
  • Assess the communication process
  • Review communication technology
  • Explore ethical communication
effective communication1
Effective Communication
  • Practical
  • Factual
  • Clear
  • Concise
  • Persuasive
unique challenges of business communication
Unique Challenges of Business Communication
  • Globalization and diversity
  • Business information value
  • Pervasiveness of technology
  • Organizational structures
  • Growing reliance on teamwork
globalization and diversity
Globalization and Diversity

Business communication

slide13

Business Information Value

Knowledge workers

Competitive

insights

Customer

needs

Regulations

and guidelines

pervasive technology
Pervasive Technology

Technical expertise

Chapter 1 -

organizational structures and leadership styles
Organizational Structures and Leadership Styles

Flat

Tall

Matrix

Network

Chapter 1 -

reliance on teamwork
Reliance on Teamwork

Communication dynamics

Chapter 1 -

what employers expect
What Employers Expect
  • Organizational skills
  • Information and ideas
  • Active listening
  • Communication diversity
  • Communication technology
what employers expect1
What Employers Expect
  • Writing and speaking skills
  • Business etiquette
  • Ethical communication
  • Time management
  • Lifelong learning
center on audience
Center on Audience
  • Audience focus
  • “You” attitude
  • Emotional intelligence
  • Business etiquette

Chapter 1 -

external barriers
External Barriers

Noise and

distractions

Competing

messages

Message

filtering

Channel

breakdowns

Chapter 1 -

audience mindset
Audience Mindset
  • Receiving
  • Decoding
  • Responding
social communication model
Social Communication Model

Traditional

Social

Scripted

Interactive

One-Way

Conversational

Directive

Participative

Chapter 1 -

business communication 2 0 model
Business Communication 2.0 Model

Hybrid

method

Traditional

approach

Social media

approach

Strategic

plans

Policies

Customer

support

Project

updates

maintain perspective
Maintain Perspective

Business

tools

Business

value

guard against problems
Guard Against Problems

Information

overload

Technology

addiction

Chapter 1 -

productive use of technology
Productive Use of Technology
  • Policies
  • Guidelines
  • Training
reconnect with people
Reconnect with People

Face-to-face

contact

Telephone

conversations

Chapter 1 -

ethical questions
Ethical Questions

Ethical dilemma

Ethical lapse

Chapter 1 -

slide41

Legal Communication

Promotions and

contracts

Employment

messages

Intellectual

property

Financial

reporting

Defamation

Transparency