'Solomon consumer behavior' presentation slideshows

Chapter 17 The Creation and Diffusion Of Global Consumer Culture

1.04k views • 43 slides

Chapter 9 Individual Decision Making

Chapter 9 Individual Decision Making. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Richard. What motivates Richard to begin his quest for a new TV? What kind of perception does Richard have about salespeople?

1.3k views • 43 slides

Chapter 3 Learning and Memory

Chapter 3 Learning and Memory. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Quisp. How was Quisp brand cereal saved from product extinction? How can companies capitalize on products that have been previously retired?

608 views • 42 slides

Chapter 9 Individual Decision Making

Chapter 9 Individual Decision Making. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Richard. What motivates Richard to begin his quest for a new TV? What kind of perception does Richard have about salespeople?

759 views • 42 slides

Chapter 2 Perception

Chapter 2 Perception. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Sensation and Perception. Sensation: The immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli such as light, color, sound, odors, and textures

1.07k views • 41 slides

Chapter 4 Motivation and Values

789 views • 40 slides

Chapter 4 Motivation and Values

838 views • 40 slides

Chapter 4 Motivation and Values

635 views • 39 slides

Chapter 7 Attitudes

Chapter 7 Attitudes. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Soccer. How do Jan and Terri differ in their attitudes toward soccer? Jan and Nancy are both soccer fans. How are they different?

943 views • 38 slides

Chapter 7 Attitudes

Chapter 7 Attitudes. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Soccer. How do Jan and Terri differ in their attitudes toward soccer? Jan and Nancy are both soccer fans. How are they different?

721 views • 37 slides

Chapter 4 Motivation and Values

Chapter 4 Motivation and Values. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. The Motivation Process. Motivation: The processes that lead people to behave as they do. It occurs when a need arises that a consumer wishes to satisfy.

780 views • 34 slides

Chapter 16 Cultural Influences on Consumer Behavior

1.01k views • 29 slides

Chapter 16 Cultural Influences on Consumer Behavior

747 views • 29 slides