chapter 16 cultural influences on consumer behavior l.
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Chapter 16 Cultural Influences on Consumer Behavior - PowerPoint PPT Presentation


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Chapter 16 Cultural Influences on Consumer Behavior. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Wendy. Why is Wendy “at her wits’ end”? What happens to change Wendy’s mood at Starbucks? What was Michelle’s “prescription” for Wendy?

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Chapter 16 Cultural Influences on Consumer Behavior


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