'Promotion mix' presentation slideshows

Integrated Marketing Communication Strategy

Integrated Marketing Communication Strategy. LIVE SESSIOM AIMA-ePGDM. Objectives. Know the tools of the marketing communications mix. Understand the process and advantages of integrated marketing communications. Learn the steps in developing effective marketing communications.

1.57k views • 75 slides

CHAPTER 9 (blend of the chapters 13+14+15 of the text book)

CHAPTER 9 (blend of the chapters 13+14+15 of the text book). Integrated Market ing Communication Strategy Objective : examining the steps in developing effective marketing communication and how the promotion budget and mix is determined. Steps in Developing Effective Communication.

879 views • 60 slides

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. marketing communication communications model promotion mix. Chapter Objectives. word of mouth marketing, buzz marketing, viral marketing, guerrilla marketing

961 views • 56 slides

Foundations of Business 3e

Foundations of Business 3e. Pride, Hughes, & Kapoor. Distributing and Promoting Products. Chapter 13. Learning Objectives. Identify the various distribution channels and explain the concept of market coverage.

866 views • 54 slides

The Marketing Mix

555 views • 46 slides

The Marketing Mix

554 views • 46 slides

Personal Selling, Sales Management, and Direct Marketing

Personal Selling, Sales Management, and Direct Marketing. Chapter Objectives. Understand the important role of personal selling within the context of the promotion mix List the steps in the personal selling process Explain the role of the sales manager Understand direct marketing.

773 views • 40 slides

What is Advertising

What is Advertising. Advertising A part of promotion mix can be define as: A paid form of Non personal Communication From an identified sponsor Using mass media To persuade or influence audience With a unique message. Types of Advertising. Area based Brand

487 views • 38 slides

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. Understand the role of marketing communication Understand the communications model List and describe the traditional elements of the promotion mix

577 views • 37 slides

Chapter 8 promotion

p art three: the marketing mix. Chapter 8 promotion. an opening challenge. You run a small, specialist soft drinks firm. Your marketing budget is a tiny fraction of your major competitors and you certainly cannot afford television advertising.

484 views • 36 slides

Elements of the Promotion Mix

Elements of the Promotion Mix. Advertising. Ingredients of the Promotion Mix. Public Relations. Personal Selling. Sales Promotion. The Communication Process. Noise. Sender. Encoding. Channel. Decoding. Receiver. Channel. Goals and Tasks of Promotion. Informing. Reminding.

1.76k views • 33 slides

International Marketing (IM)

International Marketing (IM). Chapter 16. International Marketing. Introduction strategy and international marketing Marketing mix standardization versus customization Product-related issues Pricing issues Promotion: advertizing. Defining International Marketing.

1.58k views • 31 slides

Marketing Strategy

Marketing Strategy. Chapter 6 Marketing Strategy Decisions. Mass Marketing Strategy Market Segmentation Multisegment Strategy Market Concentration Strategy Niche Marketing Strategy Customized Marketing Strategy. Market Segmentation Strategies. Product. Price. Distribution.

897 views • 27 slides

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. Understand the role of marketing communication Understand the communications model List and describe the traditional elements of the promotion mix

627 views • 27 slides

BUBT

BUBT. WELCOME TO PRESENTATION. MARKETING MANAGEMENT. TOPIC:- RETAILING AND PROMOTION MIX Presented By : Md.Ibrahim06. Submitted To : Prof. Mr. Aslam Uddin Coordinators : Priyanka Audhikary (19) Tabassum tamanna-20) Mishba Uddin-05. CONTENTS. RETAILING MEANING DEFINTION

621 views • 20 slides

Chapter 13 Dimensions of Marketing Strategy Asst. Prof. Dr. Serdar AYAN

673 views • 19 slides

Chapter 14: Communicating Customer Value

Chapter 14: Communicating Customer Value . Lauren Broderick Alex Cox Eryn Eledge Katie Keller Daniel Rosario. November 14, 2013 BUS 306-01. Agenda. Promotion Mix Communication Process Promotion Mix Associated with Communication Objectives Promotion Budget AIDA

320 views • 17 slides

Marketing Mix

Marketing Mix. Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objective. Product Price Place Promotion. PRO D UCT. a. PRICE. PLACE. Earlier the price of coke was cost based Later on the basis of competition a revolution especially in

591 views • 17 slides

The Art of Selling

The Art of Selling. Eman Azmi Training Expert (IFC, PMEC) emanazmy@yahoo.com. The Art of Selling. Part (I): Promotion Mix. Personal & non-personal elements. What is personal selling? Why personal selling? Promotion Strategies. Promotion Mix. Part (I): Promotion Mix.

371 views • 15 slides

Chapter 15: Integrated Marketing Communication Strategy

Chapter 15: Integrated Marketing Communication Strategy. Fall 2006. Topics to Be Covered. Communications Model Promotion Mix Promotion Objectives Promotion Budgeting Setting the Promotion Mix. Source. Encoding. Message & Media. Decoding. Receiver. Communications Model. Noise.

360 views • 12 slides