Foundations of Business 3e. Pride, Hughes, & Kapoor. Distributing and Promoting Products. Chapter 13. Learning Objectives. Identify the various distribution channels and explain the concept of market coverage.
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Long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers
The retailer asks a supplier how to stock the shelves
Has enhanced implementation of supply-chain management