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BUBT. WELCOME TO PRESENTATION. MARKETING MANAGEMENT. TOPIC:- RETAILING AND PROMOTION MIX Presented By : Md.Ibrahim06. Submitted To : Prof. Mr. Aslam Uddin Coordinators : Priyanka Audhikary (19) Tabassum tamanna-20) Mishba Uddin-05. CONTENTS. RETAILING MEANING DEFINTION

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  1. BUBT WELCOME TO PRESENTATION

  2. MARKETING MANAGEMENT TOPIC:- RETAILING AND PROMOTION MIX Presented By : Md.Ibrahim06. Submitted To : Prof. Mr. AslamUddin Coordinators : PriyankaAudhikary(19) Tabassum tamanna-20) Mishba Uddin-05

  3. CONTENTS • RETAILING • MEANING • DEFINTION • FEATURES • FUNTIONS • TYPES • PROMOTION MIX • MEANING • DEFINTION • TOOLS • FACTORS

  4. RETAILING

  5. MEANING • WHAT IS RETAILER ? • NOT POSSIBLE FOR A MANUFACTURER TO SELL HIS GOODS DIRECLTY • NEED FOR NETWORK OF DISTRIBUYION • MOST IMPORTANT LINK • SURIVAL IN THE MARKET • WARMTH OF HUMAN HEART • SAFE BUSINESS

  6. DEFINTION • “ Retailing includes all activities directly related to the sale of goods or services to the ultimate consumer for personal, non – business use.” - W.J. STANTON

  7. FEATURES • LOCAL IN CHARACTER • SERVICES AND CONVENIENCES • PERSONAL SELLING PLAYS AN IMPORTANT ROLE • CLOSE CONTACTS • ACT AS A LINK

  8. FUNCTIONS • PROVIDE GOODS • PROVIDE CREDIT FACILITY • GUIDE CUSTOMERS • PROVIDE WIDE CHOICE • CONSUMERS DEMAND • ASSUME RISK OF LOSS • MARKET INFORMATION

  9. TYPES OF RETAILING • POPULARITY OF NON – STORE RETAILERS

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  15. PROMOTION MIX

  16. MEANING • Promotion is one of the elements of marketing mix. It is used to inform, persuade and remind people about the firm and its product. Promotion is a strong technique to influence the feelings, beliefs and behavior of the consumers. Promotion is necessary for the competition.

  17. DEFINITION • “ PROMOTION MIX IS THE COMBINATION OF PROMOTION TOOLS USED BY A COMPANY TO COMMUNICATE WITH ITS AUDIENCES.”

  18. TOOLS OF PROMOTION MIX • Advertising • Personal selling • Sales promotion • Publicity • Public Relations

  19. FACTORS INFLUENCING PROMOTION MIX • Types of customers • Nature of the market • Nature of the product • Market position of the firm • Product life cycle • Availability of capital • Availability of sales force • System of distribution

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