Communication

1. Communication COMMUNICATION PLAN Revitalization of TraditionalIndustrialAreasReTInA Pernik Municipality

2. Communication

3. Communication APPLICABLE RULES A) European Level • On EU level the framework is defined by the following Regulations: • 1828/2006 –especially articles 8 -9 • 1080/2006 • 1083/2006 (and corrigenda

4. Communication B) Program Level On Program level the most relevant documents are: SEE Implementation Manual (current version v.2.1) Annex 3 SEE Visual Identity Guidelines Annex 4 SEE Guidance on Horizontal Themes The Subsidy Contract –especially article 7 The Partnership Agreement – especially article 12 APPLICABLE RULES

5. Communication C) National Level Most countries have already incorporated in their laws the European rules applied for all European funding projects. But in several cases, other laws, more strict or in different fields also apply. In such cases always the firmest framework must be respected. All PPs should consult their National Authorities on that specific issue and receive more detailed information. APPLICABLE RULES

6. Communication INTRODUCTION The Re.T.In.A. project deals with the important transnational challenge of brownfield revitalisation. In the SEE area revitalisation. is delayed and hindered because of legal, financial, organisational and image problems. Brownfields pose a challenge. They represent an underexplored economic value, are areas for investment and could be motors for job creation. Urgency is required because of bad influence on the image of affected cities.

7. Communication The goal of the project The goal of the project is to tackle these problems in an integrated way via a jointly developed revit. method consisting of a model masterplan and a strong campaign on stakeholder engagement. Three innovative transnational case studies (TCS) will be developed which focus on thematic challenges of brownfield revitalization. The TCS deal with creative imaging (design competition), legal/finance (a pilot plot ready made for investment) and urban/environment (multistakeholder involv.in cleaning up polluted brownfields) The TCS are jointly developed, monitored and implemented.

8. Direct bottom up support via local brownfield stakeholder groups Communication (BSG) combined with a strong focus on thematic taskforces as experienced content providers (via masterclasses, benchmarks, peer reviews and training modules for BSG) will ensure applicability and support of gained knowledge. The partnership is selected based on common problems and goals but also to find a match in partners bringing and needing knowledge. They represent a good overall picture of the SEE area and are all competent to deal with an implement the issues at stake. Main result of the project will be that all partners are ready and received the required tools to boost their brownfield revit, a start has been made to improve the image of these brownfields, investment interest has increased and a method and tools are developed and tested which can be made available to many other cities in SEE coping with similar problems and challenges Brownfield Stakeholder Groups

9. Communication Pernik, major (heavy) industrial centre in Bulgaria until the 1980s, has seen a sharp decrease in industrial activity in the past years. The appropriate revitalisation of the large industrial area in a sustainable & participatory way is crucial for the development of both the city & wider region and this is also recognised at national/regional level, outlined in the Regional OP. Pernik can benefit from expertise & know-how on revitalisation from SEE project partners and from knowledge created jointly in the project. This allows for better preparation of future investments funded from Objective 1 funds. Pernik has capacities, competences on revitalisation: it is relatively advanced in the planning phase of development and can share this experience with partners. However, the city has recognised that, as most Bulgarian organisations, it has limited experience with international projects, and will hire external assistance for project management to guarantee smooth implementation Project objectives

10. Communication Project idea Joining the efforts of Pernik Municipality, companies and R&D structures in the region for building and managing of for large-scale Business park ‘Pernik-East’ in the Eastern Industrial zone of Pernik.

11. Communication Project results • Exchange of good practices in the sphere of revival of the industrial zones; • Preparation of project technical documentation and master plan for Industrial Park Pernik-East located on the Brownfield site • Promotion of Industrial Park Pernik-East • Partnerships in SEE developed • Stakeholders’ awareness increased

12. Communication • Csepel - Hungary • Rerrara – Italy • SOPRIP – Italy • Maribor – Slovenia • Koscice – Slovakia • Galaty – Romania • Iash – Romania • Komotini – Greece • Tavros – Greece • Pernik - Bulgaria Cooperating partners

13. Communication Komotini is responsible partner for WP2 – Communication and desemination Who is responsible?

14. Communication • Several Commission regulations + specific program requirements. • In general: all information and publicity measures MUST include the appropriate program logo + EU logo + compulsory statementon EU funding+ project logo (+mentioning of the co-finance) • Read the Communication Handbook • Attention to national legislation • Communicate problems, questions, results!! Always Remember

15. Communication Projecttable

16. Communication INDICATORS 1 Communication Plan - 1 1 copies Paper Newsletter – 6 60 copies Brochure – 2 300 copies Leaflet – 1 300 copies Folder – 1 500 copies Notebook – 1 500 copies Poster – 1 50 copies Pen/ T-shirt/ hat – 1 500 copies Sticker – 1 100 copies Business card – 2 200 copies

17. Communication INDICATORS 2

18. Communication INDICATORS 3

19. Communication • Is the Partner’s guidebook for communication • Describes in short all EU rules applied for communication tools and activities • Facilitates everyday’s work • Simplifies steps and actions and sets • the working routine Handbook info