INSTRUCTIONAL MESSAGE DESIGN - PowerPoint PPT Presentation

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INSTRUCTIONAL MESSAGE DESIGN

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  1. INSTRUCTIONAL MESSAGE DESIGN With incorporation of a Slideshare presentation With ideas from you! Minjuan Wang, SDSU Many thanks to Patrick R. Lowenthal

  2. Instructional Message Design refers to the manipulation and planning of signs and symbols that can be produced for the purpose of modifying: • Cognitive, • Affective • Psychomotor behavior of one or more persons. What?

  3. The application of perception theory, learning theory, communication theory, and systems theory to the design and evaluation of instructional media. What?

  4. When? Instructional Message Design principles should be whenever instructional materials are created!

  5. It can improve student learning • It can improve readability • It can decrease student questions Why?

  6. Principles of CARP • Use of Font • ________________________ How?

  7. CARP Contrast Alignment Repetition Proximity

  8. Contrast Good Bad

  9. Alignment Bad Today I went to the store to buy an apple for my grandmother. Good Today I went to the store to buy an apple for my grandmother.

  10. Repetition Bad Introduction xkdkdkdkdkd Body kdkdkdkd Good Introductionxkdkdkdkdkd Bodykdkdkdkd Conclusionkdkdkdkd

  11. Proximity Bad Introduction xkdkdkdkdkd Body kdkdkdkd Good Introductionxkdkdkdkdkd Bodykdkdkdkd Conclusionkdkdkdkd

  12. Font Matters

  13. Font Bad TODAY I WENT TO THE STORE TO BUY AN APPLE FOR MY GRANDMOTHER Good Today I went to the store to buy an apple for my grandmother

  14. BadFONT CAPS GoodFont

  15. It is important to understand that the font you use and how you use it can be a difference. Bold vs. Italic vs. Underline It is important to understand that the font you use and how you use it can be a difference. It is important to understand that the font you use and how you use it can be a difference.

  16. Examples