Introduction • Using cold email outreach is how many businesses are managing to generate millions in sales. • Over the years, this has become a rather saturated sales solution, but it is something you need to be doing to keep your pipeline full and keep your business flow going on.
What is Cold Email (and is it spam)? Cold email is an email sent to a potential customer that has had no prior relationship with you. You can think of it like a cold call, but much less obstructive. A successful cold outreach plan uses personalized cold emails to make contact with those customers that can possibly turn into potential buyers. There is a difference between bulk pharmacy product emails and one-to-one emails to a target audience.
How Cold Email Outreach Helps? Lead generation is the most common reason for cold emailing. Another way to use cold email outreach is for market research. It might be to validate a startup idea, learn pain points of a target market, gather survey results, or strictly for data gathering purposes that you use for a report or whitepaper. Cold email outreach for influencer marketing is one of the lesser known things. One of the best ways of getting your products and services in front of a large and targeted audience is via influencer marketing.
Cold Email for Networking If you are in B2B sales, networking is a necessary part of your life. You can be networking for a number of reasons, joint ventures, leads, integration, advice, mentorship, you name it. Follow up is something that is not exactly ‘cold’. Being that said, it is not something that is commonly done. If you go to a conference or a meeting, it is totally cool to follow up with people you spoke with. If you meet someone beneficial to your efforts- why not reach via an email?
Are You Emailing The Right Person? • People are constantly inundated with unwarranted emails, and if they receive a message that doesn’t pertain to them, they will either ignore it or send the message to trash. • So it is very important to pass along the information to the right decision maker.
Is Your Cold Email Too Long? • When conducting a cold email outreach, it’s essential to remember that what you are doing is sending someone an unsolicited email, so make sure to get to the point quickly. • Keep your email short and sweet without a detailed rundown of all the applications and products you are offering.
Is Your Cold Email Automated? Cold emails can be tricky because the main goal is to reach as many people in as little time as possible; which is where many people think of using email templates. But it is very easy to spot emails like this, and they immediately turn people off. Which is why you need to be careful when constructing your templates, we recommend you to make them more personal and short.
Case For Outsourcing Cold Emails • Unfortunately, most people don’t do the cold email well. The answer to it is outsourcing. • Here is why some people don’t reach their cold email campaign goals: • They don’t do the research that is necessary for cold email success. • They use personalization in a way that’s too artificial rather than motivating. • They don’t send at the frequency needed to make an impact. • They don’t commit to improving their writing, following up as needed, or measuring their performance in order to reach their goals.
Why Outsourcing is a Good Idea? • Writing a good outreach email isn't rocket science. • If your sales team is not able to use a shot of espresso, then you can consider hiring an agency that can leverage proven formulas as well as lessons you can draw from other digital marketing disciplines followed by them, such as conversion rate optimization and copywriting.