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Sales Development Program

Sales Development Program. Agenda. I. Company Overview II. Development & Employment Information III. Career Information IV. Recruitment & Interviewing Process. Company Overview. Nation’s Leading Consumer Promotions Co.

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Sales Development Program

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  1. Sales Development Program

  2. Agenda • I. Company Overview • II. Development & Employment Information • III. Career Information • IV. Recruitment & Interviewing Process

  3. Company Overview

  4. Nation’s Leading Consumer Promotions Co. Unsurpassed and comprehensive portfolio of complementary products and services • Single-source marketing services company whose home-delivered, in-store and on-line media are united under the SmartSource family brand • Specializing in customized, integrated marketing concepts and programs • Built upon a foundation of strong retail and media relationships • Superior knowledge of consumer shopping behavior

  5. News Corporation Fox Broadcasting Company Fox Filmed Entertainment News America Publishing News America Marketing Twentieth Century Fox Fox Animation Studios 20th Century Fox Home Entertainment 20th Century Fox Television HarperCollins Publishers The New York Post The Weekly Standard In-Store FSI Merchandising Services International On Call Fox Television Stations Fox Kids Network Fox Sports Fox News Channel FX Network & fXM Part of the News Corporation Family

  6. In-Store iGroup Merchandising Services FSI International • At-shelf couponing • At-shelf advertising • Cart advertising • Aisle advertising • Broadcast advertising & promotion • Sampling & demonstration services • Online Coupons • Coupons from retailer loyalty card databases • Free-standing inserts • Home-delivered sampling • Retailer co-marketing • Themed events • Flexible client-dedicated programs-- short- and long-term • Syndicated programs • Free-standing inserts • In-store advertising & promotion • Merchandising services News America Marketing Divisions

  7. The SmartSource Product Portfolio

  8. Clients

  9. Retail Partners

  10. Office Locations New York City - Headquarter Office Wilton, CT - Headquarter Office Princeton, NJ Boston Cincinnati Atlanta Dallas Minneapolis Chicago Los Angeles

  11. Employment Information

  12. Operating Principles 1 full disclosure 2 effective communication employeedevelopment 3 4 inclusive management 5 maximize the business

  13. Company Culture • community involvement • an energetic, accomplished sales staff • employee awards and recognition • supportive yet challenging team environment • open door policy to senior management • holiday events and seasonal outings

  14. Benefits • health care • 401K • tuition reimbursement • flexible spending account plans • paid time off • paid holidays • pension plan

  15. Success Qualities • 3.0 minimum cumulative GPA • excellent written & verbal skills • strong work ethic • leadership • initiative and follow-through • problem-solving skills • ability to set priorities • attention to detail • team player

  16. Training & Career Development • Role training, company and industry orientation, technology skills and management development • Learn from more experienced ACs and AAs • Mentor Program pairing new hires and executives • AC lunches with CEO and President • Yearly performance management review

  17. Career Information

  18. Sales Development Career Path account coordinator • Communicate between clients & internal departments • Participate in sales calls • Handle production materials • Process orders and contracts • Coordinate client presentations • Work on an account team with an AD • Analyze customer data • Recommend advertising markets for accounts and brands

  19. Sales Development Career Path account associate • Account Coordinator responsibilities • Manage selected regional accounts • Develop new business clients responsibility

  20. Sales Development Career Path account director • Manage national and regional accounts • Act as a marketing consultant for clients • Manage all aspects of each client’s business • Manage an Account Coordinator’s work and development positive attitude

  21. A Day in the Life of an AC Lori Nicholson, University of Michigan, 1998 Political Theory and Latin American History 8:00 am Comes in early to set up Deadline Report 10:00 am Works with the Media Department to customize a regional market list to meet a client’s distribution requirements 11:15 am Meets with Layouts to review specs for a client’s SmartSource Magazine ad 1:00 pm Learns of the Company’s weekly performance at the Regional Sales Meeting 2:30 pm Contacts Marketing Services to create a presentation demonstrating benefits of launching a new product with SmartSource programs 4:00 pm Discusses a business contract with Legal that specifies a packaged goods manufacturer’s agreement to place its FSI and In-Store advertising exclusively through News America Marketing

  22. Sales Superstars: Heidi Gray Born: Chicago. IL Current Home: New York City College: University of Michigan, 1988, Sociology Heidi’s Timeline • November 1988 Account Coordinator • November 1989 Account Associate • February 1992 Account Director • November 1994 Senior Account Manager • July 1996 Group Sales Manager • July 1998 Vice President, Group Sales Manager • March 2000 Sr Vice President, Regional Manager a focused and creative team player

  23. Internships Provides a solid foundation and working knowledge of New America Marketing processes, expectation, systems and client relationships • open to all majors • full-time, entry-level paid positions • special summer intern projects • potential for future employment • available in sales, marketing, media, finance, human resources and operations Requirements • initiative & follow-through • leadership ability • interpersonal skills • MS Office, Word, Excel, PowerPoint, e-mail systems • minimum 3.0 cumulative GPA • strong communication skills • strong work ethic • excellent written and verbal skills

  24. Recruitment & Interviewing Process

  25. Interviewing Process • If you have at least a 3.0 cumulative GPA, submit a résumé to News America Marketing • If you possess our Success Qualities, a News America Marketing representative then interviews you on campus during your school’s campus interviewing. • Qualified candidates then meet with 7 members of our Executive Committee in NYC • Candidates can also interact with their prospective peers and managers • Offers based on the unanimous recommendation of the participating Committee members

  26. Dates to Remember Information Session Monday, November 4th 6:00 pm – 8:00 pm (Location TBD) On-Campus Interviews Tuesday, November 5th All Day at BPO

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