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Sales Development Program. Agenda. I. Company Overview II. Development & Employment Information III. Career Information IV. Recruitment & Interviewing Process. Company Overview. Nation’s Leading Consumer Promotions Co.

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  • I. Company Overview
  • II. Development & Employment Information
  • III. Career Information
  • IV. Recruitment & Interviewing Process
nation s leading consumer promotions co
Nation’s Leading Consumer Promotions Co.

Unsurpassed and comprehensive portfolio of complementary products and services

  • Single-source marketing services company whose home-delivered, in-store and on-line media are united under the SmartSource family brand
  • Specializing in customized, integrated marketing concepts and programs
  • Built upon a foundation of strong retail and media relationships
  • Superior knowledge of consumer shopping behavior
part of the news corporation family
News Corporation

Fox Broadcasting Company

Fox Filmed Entertainment

News America Publishing

News America Marketing

Twentieth Century Fox

Fox Animation Studios

20th Century Fox

Home Entertainment

20th Century Fox Television

HarperCollins Publishers

The New York Post

The Weekly Standard



Merchandising Services


On Call

Fox Television Stations

Fox Kids Network

Fox Sports

Fox News Channel

FX Network & fXM

Part of the News Corporation Family
news america marketing divisions






  • At-shelf couponing
  • At-shelf advertising
  • Cart advertising
  • Aisle advertising
  • Broadcast advertising & promotion
  • Sampling & demonstration services
  • Online Coupons
  • Coupons from retailer loyalty card databases
  • Free-standing inserts
  • Home-delivered sampling
  • Retailer co-marketing
  • Themed events
  • Flexible client-dedicated programs-- short- and long-term
  • Syndicated programs
  • Free-standing inserts
  • In-store advertising & promotion
  • Merchandising services
News America Marketing Divisions
office locations
Office Locations

New York City - Headquarter Office

Wilton, CT - Headquarter Office

Princeton, NJ







Los Angeles

Operating Principles


full disclosure


effective communication




inclusive management


maximize the business

Company Culture
  • community involvement
  • an energetic, accomplished sales staff
  • employee awards and recognition
  • supportive yet challenging team environment
  • open door policy to senior management
  • holiday events and seasonal outings
  • health care
  • 401K
  • tuition reimbursement
  • flexible spending account plans
  • paid time off
  • paid holidays
  • pension plan
Success Qualities
  • 3.0 minimum cumulative GPA
  • excellent written & verbal skills
  • strong work ethic
  • leadership
  • initiative and follow-through
  • problem-solving skills
  • ability to set priorities
  • attention to detail
  • team player
training career development
Training & Career Development
  • Role training, company and industry orientation, technology skills and management development
  • Learn from more experienced ACs and AAs
  • Mentor Program pairing new hires and executives
  • AC lunches with CEO and President
  • Yearly performance management review
Sales Development Career Path

account coordinator

  • Communicate between clients & internal departments
  • Participate in sales calls
  • Handle production materials
  • Process orders and contracts
  • Coordinate client presentations
  • Work on an account team with an AD
  • Analyze customer data
  • Recommend advertising markets for accounts and brands
Sales Development Career Path

account associate

  • Account Coordinator responsibilities
  • Manage selected regional accounts
  • Develop new business clients


Sales Development Career Path

account director

  • Manage national and regional accounts
  • Act as a marketing consultant for clients
  • Manage all aspects of each client’s business
  • Manage an Account Coordinator’s work and development

positive attitude

a day in the life of an ac
A Day in the Life of an AC

Lori Nicholson, University of Michigan, 1998

Political Theory and Latin American History

8:00 am Comes in early to set up Deadline Report

10:00 am Works with the Media Department to customize a regional market list to meet a client’s distribution requirements

11:15 am Meets with Layouts to review specs for a client’s SmartSource Magazine ad

1:00 pm Learns of the Company’s weekly performance at the Regional Sales Meeting

2:30 pm Contacts Marketing Services to create a presentation demonstrating benefits of launching a new product with SmartSource programs

4:00 pm Discusses a business contract with Legal that specifies a packaged goods manufacturer’s agreement to place its FSI and In-Store advertising exclusively through News America Marketing

sales superstars heidi gray
Sales Superstars: Heidi Gray

Born: Chicago. IL

Current Home: New York City

College: University of Michigan, 1988, Sociology

Heidi’s Timeline

  • November 1988 Account Coordinator
  • November 1989 Account Associate
  • February 1992 Account Director
  • November 1994 Senior Account Manager
  • July 1996 Group Sales Manager
  • July 1998 Vice President, Group Sales Manager
  • March 2000 Sr Vice President, Regional Manager

a focused and creative

team player


Provides a solid foundation and working knowledge of New America Marketing processes, expectation, systems and client relationships

  • open to all majors
  • full-time, entry-level paid positions
  • special summer intern projects
  • potential for future employment
  • available in sales, marketing, media, finance, human resources and operations


  • initiative & follow-through
  • leadership ability
  • interpersonal skills
  • MS Office, Word, Excel, PowerPoint,

e-mail systems

  • minimum 3.0 cumulative GPA
  • strong communication skills
  • strong work ethic
  • excellent written and verbal skills
Interviewing Process
  • If you have at least a 3.0 cumulative GPA, submit a résumé to News America Marketing
  • If you possess our Success Qualities, a News America Marketing representative then interviews you on campus during your school’s campus interviewing.
  • Qualified candidates then meet with 7 members of our Executive Committee in NYC
  • Candidates can also interact with their prospective peers and managers
  • Offers based on the unanimous recommendation of the participating Committee members
Dates to Remember

Information Session

Monday, November 4th

6:00 pm – 8:00 pm (Location TBD)

On-Campus Interviews

Tuesday, November 5th

All Day at BPO