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  1. Empowering Individuals Yvonne Brown Director of Learning Services learndirect scotland

  2. Our Core Business “We need to bring learning to people instead of bringing people to learning.” Elliot Masie, 1999

  3. The Policy Context “The Scottish University for Industry is at the heart of the Scottish Executive’s vision for lifelong learning and vital to a knowledge-driven economy. It will be the hub of the learning revolution which will enable Scotland to meet the economic challenges of the 21st century. It must change attitudes, creating a society where it's 'cool' to learn. I want every one to have access to education and the benefits that it brings through gaining new knowledge, skills and qualifications.” Enterprise and Lifelong Learning Minister 1999

  4. Why learndirect scotland? • national gateway to learning • government commitment to increase access to learning • lifelong learning • key to Scotland’s future prosperity • ensure individual employability, for tomorrow’s jobs • promote inclusion and opportunity

  5. The Delivery Model AWARENESS RAISING HELPLINE WEB SITE LEARNING CENTRE REGISTRATION TRACKING - ongoing advice guidance and support INFORMATION, ADVICE, GUIDANCE using the NATIONAL LEARNING OPPORTUNITIES DATABASE LEARNING SUPPORT LEARNING FOLLOW-UP

  6. Our Structure • private limited company (acts as not-for-profit Trust) • operates according to a funding agreement with the Scottish Executive • annual guidance from Ministers and targets set by Ministers • additional activities undertaken for other services (e.g. NHS, local authorities, redundancy response)- national, large scale

  7. The Learning Landscape Incentivised learning/ Large Corporates skills employability competitiveness -money -status -promotion -job enrichment –6 standard grades The 3 Ds -disaffected -disillusioned -disappeared On parole Workforce inertia Employed but inert Professional learners CPD and personal development Community activism/ Citizenship skills “University of Life”

  8. Scotland’s Literacy Landscape • 800,000 adults have poor functional literacy skills • 20% of Scots have lowest level of knowledge, skills and understanding • Low basic skills costs economy £500 million • Costs individuals ability to find jobs, mortgages and complete everyday tasks • Barriers to learning must be overcome • Skills required are literacy, L2L, ICT, web awareness, self- development and confidence

  9. learndirect scotland and the Inclusion Agenda • Innovation fund • Learning Bytes Campaign – targeted at new, returning and online learners • “Give it a Go” Events and tabloid-style newspaper • Scottish Prison Service • Learning Centre Sustainability SME Pathfinder Projects • SWELL (EQUAL Programme) – older workers • Games-Based Learning • Digital Communities and PIAPs

  10. Literacy in the Workplace • 400 STUC Learning Representatives • 3000 prisoners per year assisted with PCs, restricted internet access, online tools and support for basic, life and work skills • Road Haulage and Distribution Training Council – 57% low basic skills • Community Learning Strategy Partnership – local council and colleges

  11. intellectual ability business awareness analytical skills performance initiative computer literacy flexibility teamwork drive/motivation international outlook communication skills determination to succeed What employers are looking for

  12. Challenges – e.g. Prison Service • 12% of prisoners can barely read • 25% lack functional literacy • 56% lack functional numeracy • High uptake of learning in evidence • Break cycle of deprivation • learndirect Scotland brings national approach and works with existing providers

  13. Demand Creation Contact Centre And Helpline

  14. Press Advertising/Sponsorship

  15. Marketing Campaign

  16. learndirect product on-line catalogue – 500+ • NETg • IT skills – introductory/advanced/expert user/ECDL • Plato • Numeracy, literacy, core skills, life & job skills • Maxim • Finance, communication, HR, health & safety, customer care • Xebec • Business, finance, personal effectiveness, customer care, human resources, performance and organisational management (appraisal, equality and discrimination), project management • Commissioned • Industry specific – construction, biotechnology, eskills call handling and using IT, Gaelic, hospitality, design, marine engineering, agriculture, online portfolio

  17. Infrastructure support - On-line Tracking For Learners SUfI skillnet • creating an on-line lifelong learning log • making available high quality on-line materials • offering on-line feedback and support • offering on-line/helpline tutor support • creating on-line discussion groups for learners • offering on-line/helpline technical support

  18. On-line Tracking And Support For Learners SUfI skillnet - future phases • administration, reporting and control • skills gaps analysis • training needs analysis • career planning • competence mapping • resource management • curriculum building

  19. Scottish Credit and Qualifications Framework Parity of esteem Transparency Credit rating Points entitlement

  20. Lifelong Learning Log APEL Skills Gaps Individualised competencies Formal and non-formal training

  21. v NETWORKED SCOTLAND 400 BRANDED LEARNING CENTRES Meet Pledge to Learners v v

  22. partner led initiatives redundancy response New Deal, MAs Sector specific needs Finance Construction health., tourism local employers Skill needs Skill gaps Where learndirect centres engage National initiatives Learning bytes/ILAs Literacy numeracy Supporting individuals Basic/core skills Tailored solutions

  23. Contact Details yvonneb@learndirectscotland.com 0044141 285 6052 www.learndirectscotland.com www.lds4b.com