CHAPTER 4. EVALUATING A COMPANY’S RESOURCES , CAPABILITIES, AND COMPETITIVENESS. EVALUATING A FIRM’S INTERNAL SITUATION. How well is the firm’s present strategy working? What are the firm’s competitively important resources and capabilities?
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EVALUATING A COMPANY’S RESOURCES, CAPABILITIES, AND COMPETITIVENESS
Identifying the Components of a Single-Business Company’s Strategy
The Steps Involved in SWOT Analysis: Identify the Four Components of SWOT, Draw Conclusions, Translate Implications into Strategic Actions
A Representative Company Value Chain
Translating Company Performance of Value Chain Activities into Competitive Advantage
Translating Company Performance of Value Chain Activities into Competitive Advantage (cont’d)
Make a list of the industry’s key success factors and measures of competitive strength or weakness (6 to 10 measures usually suffice).
Assign a weight to each competitive strength measure based on its perceived importance.
Rate the firm and its rivals on each competitive strength measure and multiply by each measure by its corresponding weight.