Running a Successful Field Campaign

1. Running a Successful Field Campaign • Determine Your Strategic Task • Establish Your Vote Goal • Build the Coalition • Write a Plan • Secure a Voter File • Execute a Voter Contact Plan • GOTV Get-Out-the-Vote

2. Determine Your Strategic Task

3. Developing a Vote Goal • How many votes does it take to win? Expected Vote _____ X (.50) + 1 = __________ Minimum Votes Needed To Win Expected Vote _____ X (.52) = ___________ Comfortable Margin of Victory

4. Why form a Coalition? Forming coalitions with other groups of similar values, interests, and goals allow members to combine their resources and become more powerful than when they each acted alone.

5. Advantages Credibility Relationships Maximize resources Broaden scope and appeal Reduce competition Legitimacy Disadvantages Lose a measure of control Time Consuming Accountability and Follow Thru Politics Advantages and Disadvantages

6. The Foundation • Identify Your Allies • Diversity! • Create an Executive Board • Different Interests/Same Goal

7. Build The Coalition • Evaluate all pros and cons • Develop compelling reasons to join Community leaders and political figures should be approached (with caution) • Do your homework

8. Coalition Structure

9. Get the Most from Your Coalition(some things you can ask them) • Mailings and Regular Emails to Members • Fundraise • Volunteer • Endorsement • Outreach • Donate or contact PACs and Funders • Campaign • GOTV • Phone IDs and Persuasion

10. Principles of a Successful Coalition • Understand and respect self-interest • Choose unifying issues and agree to disagree in advance • Recognize that contributions vary • Clarify roles and decision-making procedures • Distribute recognition fairly • Communication is key

11. Writing a Field Plan • Keep it simple • Be creative • Be flexible • Detail every activity • Keep everyone on the same page through training and measurable results • IF IT IS NOT WRITTEN DOWN, IT DOESN’T EXIST

12. Field Plan • Every plan will include: • Targeting • Voter files and other data management systems • Volunteers • Voter Contact methods- phones canvassing, internet, events • Precinct organizing/House meeting model • Voter Registration • Early, absentee and same day voting • Base vote/Constituency organizing • Get Out The Vote (GOTV) • Timeline/calendar

13. Voter File • List of Every Registered Voter • Name • Address • Phone Number • Date of Registration • Birth Date • Gender • Vote History • Other Unique Info

14. Voter File Enhancement • Previous election history • Changes in addresses • New phone numbers • Commercial data • Email addresses • Ethnicity • Census block information

15. Micro-Targeting and Data Mining

16. Grasstop and Influential Organizing • Identify “grasstop” leaders • Organize “grasstop” leaders when looking for endorsements • Target engaging community leaders or “influentials” • “Influentials” create positive word-of-mouth persuasion

17. Direct Voter Contact • ID and Educate Voters via: • Phones • Canvassing • Direct Mail • Internet • Constituency Organizing

18. GOTV • ID GOTV Targets • Encourage Early Voting and Vote by Mail • Determine Tools and Tactics • Phone • Mail • Door to door • Coordinate Materials • Organize Volunteers • Plan transportation and communications

19. “If we are together nothing is impossible. If we are divided all will fail.” - Winston Churchill

20. Laurie Moskowitz FieldWorks, LLC 202-667-4400 laurie@fieldworksonline.com