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Strategies for Running a Successful Transit Campaign

In this insightful webinar, Neha Bhatt, Deputy Policy Director at the Center for Transportation Excellence, discusses how to effectively run a winning transit campaign. She emphasizes the importance of SMART goals: Specific, Measurable, Achievable, Realistic, and Time-bound. Learn to refine your campaign's focus, establish clear objectives, and create a tactical plan that includes budget considerations and responsibilities. Bhatt also addresses common pitfalls in campaign planning and execution, ensuring your campaign achieves visibility and success by strategically engaging targets.

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Strategies for Running a Successful Transit Campaign

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Presentation Transcript

  1. Running a Successful Transit Campaign Neha Bhatt Deputy Policy Director Center for Transportation Excellence Webinar Series February 21st, 2012

  2. Campaigns are expensive. They must have a clear focus. • Specific goal • Time-limited • Victory is clear

  3. SMARTcampaign goal

  4. Specific Measurable Achievable Realistic • Time-bound

  5. NotSMART: Create support for transit in Springfield County.

  6. SMART: Pass a ballot measure by December 2012 in Springfield County to increase the sales tax by$0.01 to generate $25 million per year for transit.

  7. A tax levy of 6 cents per $100 of assessed property value Proposal to increase sales and use tax by 0.4% (to a total of 1%) to be used for transit

  8. Campaign Plan Targets • Primary • Secondary • Strategies • Tactics •  • Activities

  9. Timeline and Responsibilities

  10. Campaign budget

  11. Key Questions to Consider • What is your SMART goal? • Who are your targets? • Who will do the work to win and when?

  12. Symptoms of campaigns lacking discipline • Multiple or confusing public messages • Suboptimal field operation • Over budget • Under staffed • Invisible • Unsuccessful • Not nimble

  13. Neha Bhatt Deputy Policy Director eortiz@smartgrowthamerica.org (202) 251-9584 Twitter: @nehasbhatt

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