Keys to Running a Successful United Way Campaign Hints to Success technique one Enlist the support of your CEO Support from all levels of management, especially your CEO, dramatically increases the effectiveness of the Campaign Chair.
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Enlist the support of your CEO
Support from all levels of
your CEO, dramatically
increases the effectiveness
of the Campaign Chair.
Recruit a Campaign Team to Assist You
Select those that inspire creativity, encourage teamwork, demonstrate
enthusiasm, and can monitor campaign progress.
Ask your Campaign Team to assist
you with fun ideas to get everyone
involved in United Way activities.
Develop Strategies and Set Goals
Analyze results from
previous years to establish goals by site and along
Be sure your goals include other components of the
campaign, such as % of participation, % of pledge card return and increase in the % of employees
who participate in agency experiences.
Hold Group Meetings
Employee presentations are an opportunity for employees to learn about:
• How their contributions will help build stronger and healthier communities
• United Way and its activities in strengthening local communities
• How the campaign operates in their company
. . . And gives United Way an opportunity:
• To thank employees who invest in
United Way agencies and programs
• To answer critical questions from
Utilize United Way Resources
United Way staff members are available to assist each company and location in every step of planning, training and implementing a successful campaign.
Use the resources of the local United Way
Visit www.uwwesternct.org to use United Way tools
Run a Special Solicitation for Potential Leadership Givers
Run a separate Leadership
Campaign among executives.
Be sure to enlist the CEO’s support and direction in this process.
Encourage employees to
give a percentage of their
recognition for their
Promote the benefits
of donating stock.