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Keys to Running a Successful United Way Campaign Hints to Success technique one Enlist the support of your CEO Support from all levels of management, especially your CEO, dramatically increases the effectiveness of the Campaign Chair.

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technique one

Hints to Success

technique one

Enlist the support of your CEO

Support from all levels of

management, especially

your CEO, dramatically

increases the effectiveness

of the Campaign Chair.

  • Engage a senior executive to serve as Spokesman/Champion for the CEO
  • Arrange a meeting with a United Way representative to acquaint the executive with how the United Way system works.
  • Send all employees a letter from your CEO endorses the campaign.
  • Recruit a Campaign Team once the Campaign Chair is appointed.
  • Provide convenient accessibility to United Way staff so they may better assist in the campaign.
technique two

Hints to Success

technique two

Recruit a Campaign Team to Assist You

Select those that inspire creativity, encourage teamwork, demonstrate

enthusiasm, and can monitor campaign progress.

Ask your Campaign Team to assist

you with fun ideas to get everyone

involved in United Way activities.

  • Incorporating the right blend of campaign volunteers is an
  • essential component of a successful employee campaign.
  • Recruit a Campaign Team to develop a company-wide
  • campaign plan including solicitation of employees,
  • development of additional campaign materials and
  • planning of promotional events and materials.
  • This team of representatives gives broad ownership to the
  • campaign and distributes your workload. Companies that
  • use this technique experience 69% higher employee per capita giving than companies that do not
  • use this technique.
technique three

Hints to Success

technique three

Develop Strategies and Set Goals

Analyze results from

previous years to establish goals by site and along

organizational lines.

Be sure your goals include other components of the

campaign, such as % of participation, % of pledge card return and increase in the % of employees

who participate in agency experiences.

  • Develop strategies and set a goal based on last year’s efforts and this year’s workplace environment.
  • Companies that use this technique experience 11% higher employee per capita giving than those who do not use this technique.
technique four

Hints to Success

technique four

Hold Group Meetings

  • Encourage
  • attendance through:
  • • Word-of mouth
  • • Campaign committee
  • • Flyers
  • • Posters
  • • Company bulletins
  • • Corporate intranet
  • • Email reminders
  • • Group voicemail
  • Corporate newsletter
  • Educating the broadest sector of employees about the work of United Way is key to a successful company campaign.
  • Conduct group presentations to encourage employees to contribute to the campaign. Briefings can be done as part of a regular employee staff meeting, and should last no longer than 15 minutes.

Employee presentations are an opportunity for employees to learn about:

• How their contributions will help build stronger and healthier communities

• United Way and its activities in strengthening local communities

• How the campaign operates in their company

. . . And gives United Way an opportunity:

• To thank employees who invest in

United Way agencies and programs

• To answer critical questions from

employees

technique five

Hints to Success

technique five

Utilize United Way Resources

United Way staff members are available to assist each company and location in every step of planning, training and implementing a successful campaign.

Use the resources of the local United Way

year-round.

  • Use United Way staff resources at all company locations.
  • Companies that use this technique experience, on average, 26% higher employee per capita giving than companies that do not use this technique.
  • The United Way staff is thoroughly trained and ready to assist with the campaign.

Visit www.uwwesternct.org to use United Way tools

technique six

Hints to Success

technique six

Run a Special Solicitation for Potential Leadership Givers

Run a separate Leadership

Campaign among executives.

Be sure to enlist the CEO’s support and direction in this process.

Encourage employees to

give a percentage of their

salaries.

Provide special

recognition for their

generous contribution.

Promote the benefits

of donating stock.

  • Your company’s management team can lead by example through
  • their giving. Hold a separate Leadership Giving meeting for
  • management.
  • Companies that use this technique experience, on average, 51% higher employee per capita giving than companies that do not use this technique.
  • Enlist the support of the CEO. If the CEO has not already made
  • a personal Leadership ($1,000-$9,999) or Alexis de Tocqueville
  • Society ($10,000+) contribution, work with United Way staff to
  • identify the best person to ask your CEO for his or her contribution.
  • Send invitations from the CEO inviting senior management to attend a special briefing for top executives.