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Social Media, Viral Marketing and Public Relations. Joseph Martinelli, Ed.D . Social Media Tools . Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare. Mashup !.

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Presentation Transcript
social media tools
Social Media Tools
  • Twitter
  • WordPress
  • FaceBook
  • Youtube
  • Pinterest
  • Linkedin
  • Slideshare
mashup
Mashup!
  • amashupis a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.
  • active role in the evolution of social software and Web 2.0
  • Salad Bar vs Melting Pot
three types of mashups
Three Types of Mashups
  • Business
    • focus data into a single presentation and allow for collaborative action
  • Consumer
    • combines data from multiple public sources in the browser and organizes it through a simple browser user interface
  • Data
    • similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.
social media what do i do now
Social Media – What do I do Now?
  • Goals and Focus
    • Financial – Revenue, Expenses, Leads
  • Customers or End Users
    • Satisfaction, Support, Community Building
  • Brand
    • Awareness, Thought Leadership, Innovation
  • Design a Program Specific to Your Goals
design a program specific to your goals
Design a Program Specific to Your Goals
  • Industry Trends
  • Key words and search terms
  • Influencers to follow
  • Competitors
what tools do i use1
What Tools do I Use?
  • Monitoring Tool
    • Listening & Measurement
      • Google Alerts
      • Addict-o-Matic
      • Trendistic
      • SocialMention
      • BlogPulse
      • BoardReader
resources key terms
Resources & Key Terms
  • Google Alertshttp://www.google.com/alerts
  • Addict-o-Matic
    • http://addictomatic.com/
  • Trendistic
    • http://trendistic.com/
  • SocialMention
    • http://ww.socialmention.com/
  • BlogPulse
    • http://www.blogpulse.com/
  • BoardReader
    • http://boardreader.com/
  • CRM
    • Customer Relationship Management
  • ROI
    • Return on Investment
  • Monitoring Tool
    • Measures how much buzz you are getting on the internet

Resources