Consider Including a Public Relations Firm in Your Social Media Marketing

1. Consider Including a Public Relations Firm in Your Social Media Marketing When considering seeking guidance on or outsourcing social media marketing, the first thought isn’t always to consult a Public Relations Firm Miami. However, Public Relations Firms often have a broad view of marketing and branding that goes much deeper than just considering social media. This level of insight can be extremely valuable to not only social media campaigns but, also to a company’s overall success. Whether they use them or not, nearly everyone has heard of the three major social media platforms; Facebook, Instagram and Twitter. There are also other well-established but lesser known and used sites, like LinkedIn and Reddit. Add to the mix that every month or so a new social media platform seems to pop up or enter the mainstream. Some of the hottest currently are TikTok, Lasso, SteemIt, and Caffeine. While companies predominately have a presence on the top three sites, and sometimes one or two others, social media strategy is far from one size fits all and the landscape can be

2. overwhelming. You may ask yourself why you would consider lesser known platforms at all. Well, as serial entrepreneur and internet influencer Gary Vaynerchuk has explained, the audience may be smaller but, there is far less competition. There is not enough content to meet demand, meaning you get more eyes on your content. Some users on TikTok, for example, report receiving tens of thousands of views when posting a video there, as opposed to just a couple hundred or less if they post the same video on Facebook. Which platforms to be on and how to maximize them is just one of the many issues that quality Public Relations Firms can help you navigate. However, a public relations firm goes well beyond just advising on the best platforms. They will want to start with understanding the foundation of your business, as you can’t really answer these questions until you’ve done that. Taking a step back and thinking through some vital considerations can make all the difference in your business. Things they will ask about and help you consider is who is your market. Are you targeting the internet at large or focusing on a specific city, like Miami for example? If that’s the case, they will be able to conduct and provide market research to help you adapt your strategy for marketing and Public Relations in Miami. Often, companies are more successful when they focus on smaller, defined markets or niches. Further, they will examine if your branding and messaging is consistent and in good shape. Once you know your target markets, you want to make sure your message truly captures that audience. Public Relations Firms focus on making sure your branding is consistent across all platforms, social media or otherwise. Public Relations Firms differ from straight marketing companies in that they think of your brand and your business holistically, as well as offering additional services to make sure you

3. manage your brand across the spectrum at all stages. Perhaps you are only prepared to start with the social media marketing aspect, especially if you are in the early stages of growth. Doing this with a public relations firm allows you to establish a relationship early on, meaning they will have the insights into your business that are needed to help you expand and grow into other areas in the future.