hit reset release is day one of the development cycle ben liu coo pocket gems n.
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Hit Reset: Release is Day One of the Development Cycle Ben Liu COO, Pocket Gems. Pocket Gems. Founded 2009, backed by Sequoia Capital 14 iOS and Android titles Pioneer in free to play mobile games 1 st farm game 1 st store game 1 st zoo game 1 st hotel game

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pocket gems
Pocket Gems
  • Founded 2009, backed by Sequoia Capital
  • 14 iOS and Android titles
  • Pioneer in free to play mobile games
    • 1st farm game
    • 1st store game
    • 1st zoo game
    • 1st hotel game
    • 1st exploration simulation game
tap zoo and tap pet hotel
Tap Zoo and Tap Pet Hotel

#1 and #4 Top Grossing iPhone Apps of 2011

longevity
Longevity

Tap Zoo

12 months straight in the top 10 grossing apps

Tap Pet Hotel

8 months straight in the top 10 grossing apps

live game philosophy
Live Game Philosophy

How can we make the game as fresh and new as the day we released it for the first time?

what it takes
What It Takes

Weekly updates

  • 1 new feature every 2 weeks
  • New content every week
live game philosophy1
Live Game Philosophy

How can we make the game as fresh and new as the day we released it for the first time?

live game philosophy2
Live Game Philosophy

How can we make the game as fresh and new as the day we released it for the first time?

v1 release party rooms
V1 Release: Party Rooms
  • Minimum Viable Product
    • What is the pure essence of the feature?
    • What is the minimum amount of work to do in order to get useful feedback?
measure learn party rooms
Measure/Learn: Party Rooms
  • Close to 100% users tried the feature
  • Repeat engagement not so hot (1 and 7 day feature retention)
  • Ok monetization(feature ARPU)
measure learn party rooms1
Measure/Learn: Party Rooms
  • Sky high initial engagement!
  • 1.5x repeat engagement!
  • 2x monetization!
future
Future
  • Run loop faster
  • Machine learning
  • Tap Paradise Cove