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Intro to Advertising

Intro to Advertising. Appeals and Examples. Advertising and our daily lives. Where do you encounter advertising?  Which specific advertisements "stick in your head?” What makes these advertisements memorable?  Do you think advertisements have an effect on your personal interests?. Humor.

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Intro to Advertising

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  1. Intro to Advertising Appeals and Examples

  2. Advertising and our daily lives • Where do you encounter advertising?  • Which specific advertisements "stick in your head?” What makes these advertisements memorable?  • Do you think advertisements have an effect on your personal interests?

  3. Humor • Old Spice – The Man Your Man Could Smell Like • http://www.youtube.com/watch?v=owGykVbfgUE

  4. Scare Tactic

  5. Snob Appeal • Rolex – Maxi Yacht Rolex Cup • http://www.youtube.com/watch?v=DA3YEAxtTxA • http://www.youtube.com/watch?v=DCysARcFIIs

  6. Practice 1 – State Farm • http://www.youtube.com/watch?v=I79Jmgb8nyw&feature=relmfu

  7. Irritation • We Buy Any Car • http://www.youtube.com/watch?v=N52pcjil2_Y&feature=pyv • http://www.youtube.com/watch?v=JL_1qO7QLOc

  8. Practice 2 – Nissan Leaf • http://www.youtube.com/watch?v=M9coyBLkZps

  9. Practice 3 – Nolan’s Cheddar • http://www.youtube.com/watch?v=7xK9qv611sU

  10. Practice 4 - Pepsi • http://www.youtube.com/watch?v=nIUbDgTu5vo&feature=results_video&playnext=1&list=PL9B000E037CA4028D

  11. Practice 5 - McDonalds • http://www.youtube.com/watch?v=48qzZT4Rj24

  12. Analysis Questions Select five advertisements and answer the following questions for each advertisement that you chose: 1) What is being advertised? 2) What magazine does your ad come from? Who do you think this ad is directed to? Why? 3) Identify all appeals used in this advertisement and explain their significance in the ad. 4) Overall, is this an effective advertisement? Why or why not?

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