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Blueprint for Successful Relay Event Strategy

Learn about the Relay 2010 event standards and 5D strategies for growth, potential, and quality. Join the movement to enhance leadership, team recruitment, survivor engagement, fundraising, and event experience.

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Blueprint for Successful Relay Event Strategy

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  1. Relay 2010 • Event Standards • 5D’s • - applied to achieve >> • Growth – in all areas • Potential – broaden the base of involvement and participation • Quality -- build and sustain the pride and the passion creating that magical Relay experience

  2. Relay 2010 • 5D Movement Strategies • Leadership D – Committee recruiting blitz • Team D – Team recruiting blitz • Survivor D - Engaging systems in survivor recruitment • Fund Raising D – Fund raising club / team level recognition • Event D – Utilize customer input and feedback to improve event quality / create the Relay ‘experience’

  3. Relay 2010 (Event Standards and 5D’s) + Growth Potential Quality + 5D Movement Strategies = BLUEPRINT FOR SUCCESS

  4. Steve ZamzowChief Staff OfficerRelay For LifeHigh Plains Division

  5. The High Plains Relay ‘Nation’ – 2009 … Organizational Presence in 706 communities 1,400+ Community Chairs and Co-Chairs 14,000+ Committee members 23,000+ Team Leaders 60,000+ Cancer Survivors 400,000+ Participants 500,000+ Luminaria 3,200+ ACS CAN Members 1,000,000+ Donors

  6. High Plains Relay 2009 • $47 million • 4% decrease • $1.24 per capita • $2,075 team average • $66,500 event average • 53,824 population per event

  7. People Growth Teams +4% Survivors +5% Caregivers +5% Participants +24%

  8. Region Revenue Growth • KC/Northern Missouri $ 10K 0.5% • Panhandle $ 50K 3.0% • Hawaii Pacific $ 63K 3.1% • West Texas $ 66K 4.6% • Nebraska $106K 3.3% • Oklahoma $147K 3.1%

  9. Mike DanyChief Executive OfficerHigh Plains Division

  10. Mike Dany, CEOHigh Plains Division

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