big data arr tons d en parler passons l action n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Big Data Arrêtons d’en parler, passons à l’action ! PowerPoint Presentation
Download Presentation
Big Data Arrêtons d’en parler, passons à l’action !

Loading in 2 Seconds...

play fullscreen
1 / 27

Big Data Arrêtons d’en parler, passons à l’action ! - PowerPoint PPT Presentation


  • 88 Views
  • Uploaded on

Big Data Arrêtons d’en parler, passons à l’action !. Aidan J. O’Brien. Paris, 4 avril 2013. Source : www.thisismoney.co.uk/money/cars/article-2266547/Why-pay-drive-like-girl-insurance-purposes.html. The Journey To Big Data.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Big Data Arrêtons d’en parler, passons à l’action !' - remedy


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
big data arr tons d en parler passons l action

Big DataArrêtons d’en parler, passons à l’action!

Aidan J. O’Brien

Paris, 4 avril 2013

slide6

Source: www.thisismoney.co.uk/money/cars/article-2266547/Why-pay-drive-like-girl-insurance-purposes.html

slide12

Source: http://www.mitcio.com/files/mckinsey-minding-digital-business.pdf

slide14

Our Big Data Story

  • We started focusing on predicting infrastructure outages

IT Security

Sales Forecasting

Manufacturing (Quality)

Logistics

Voice of Customer (TCE)

Digital Marketing

HR (Healthcare Insurance)

slide15

March 17th 2011

RSA disclosed it was the target of an Advanced Persistent Threat. On June 6th, RSA issued an open letter to customers. They reinforced that the attack on Lockheed Martin did not reflect a new threat or vulnerability in RSA SecurIDtechnology.

2

3

1

INTERACTIVE

STEALTHY

TARGETED

HUMAN INVOLVEMENT

LOW AND SLOW

SPECIFIC OBJECTIVE

System

Intrusion

AttackBegins

Cover-UpComplete

Cover-Up Discovery

Leap Frog Attacks

Dwell Time

Response Time

Response

TIME

Attack Identified

1

2

Decrease

Dwell Time

Speed

Response Time

slide17

Big Data is but part of a wider strategy

Financial Performance

Market value: Tobin’s Q, factor-risk alpha

Profitability: Return on invested capital (ROIC), Return on assets (ROA)

Operating Efficiency: Operating cash flow on assets, cash flow margin on sales

Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011. * Models illegal in the US today.

slide18

Marketplace to “market-space”

Your business model is important. Does it change in a changing world?

CONTENT

Information, products

Packaging, format, tailoring, service, community, tools

CONTENT

EXPERIENCE

CONTEXT

PLATFORM

Platforms of services including infrastructure, technology, data and know how

INFRASTRUCTURE

MARKETPLACE

MARKET-SPACE

Tangible, product paradigm, physically based, traditional economics, customer transactions, integrated

Intangible, service paradigm, information based, new economics, customer relationships, modular

Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011

slide19

…and the role of Big Data

Can new data and better analytics improve content, experience & platform

Franklin Templeton Fund Manager

YOU

CONTENT

What is consumed (information/ product)

How do you get / create value from your content?

Can you improve content by including new previously inaccessible data sources?

139 Mutual funds, 21 insurance funds

Interactive online presentations, portfolio manager webcasts, emerging markets blog

How to have a better understanding of and more intimate relationships with a growing customer population?

EXPERIENCE

How is it packaged

Do you know how good your customer experience is?

PLATFORM

How is it delivered (internally/ externally)

How good is your platform? Can others co-create on it?

Security pricing, client transactions, report processing

Would it be beneficial to do more or more complex analytics more quickly?

Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011

slide20

BusinessMonitoring

BusinessInsights

BusinessOptimization

Data Monetization

Business Metamorphosis

Use BI to identify under- and over-performing business areas

Derive insights from data and plug them back into the business

Automate analytics by embedding into certain business operations

New revenue streams

#1) sell data with analytics

#2) create “intelligent” products

#3) transform customer relationships

Create new services and/or new markets

slide21

TOOLS & CONSULTING

VISUALIZATION

COLLABORATION

SOLUTION DESIGN/ DEVELOPMENT

DATASCIENTIST

REPORTING

DASHBOARDS

TRAINING

ANALYTICS

TEXT ANALYTICS

PLANNING /

WHAT-IF

PREDICTIVE

STRUCTURED

BIG DATA PLATFORM

UNSTRUCTURED

MASTER DATA MANAGEMENT

DATA QUALITY

DATAINTEGRATION

DATA GOVERNANCE

TRANSACTIONALDATA

OTHERS

MACHINE

DATA

SOCIAL

EXTERNAL

DATA SOURCES

slide22

The 3 Phases of Data Science Denial

#1 – The problem is the Data

#2 – The problem is the Model

#3 – The problem is You

slide24

Priest

(Super) Mum

Horse rider

Retired

Consultant

Hairdresser

Teenager

Entrepreneur

Nurse

big data arr tons d en parler passons l action1

Big DataArrêtons d’en parler, passons à l’action!

Aidan J. O’Brien

aidan.j.obrien@emc.com

+33 (0) 777 338 932

@ajdobrien