"This is a period of unprecedented challenge for most industries in Australia"

1. "...2black is simply a sensation in business strategy and planning…"Managing Director, Functional Packaging Solutions" • as a small/mid sized company... • are you challenged in the current business climate? • do you have a robust business plan to grow and thrive? "This is a period of unprecedented challenge for most industries in Australia" The good news is that these challenging times will pass – you need to recognise the economic crisis for what it really is – a period of change in the business marketplace (albeit painful). Survival is the priority demanding strict business discipline in all areas of management albeit with personnel, with products & offerings as well as assets. 2Black will help you objectively understand your current state, providing actionable recommendations to build a firm business foundation. We will then help you build a three-year strategy for growth with key actions and milestones to achieve the strategic performance goals.

2. Your business strategy needs to be... Objective Practical Effective The truth can hurt, but the truth will provide a clear line of sight on your challenges toward building a firm foundation for survival and growth. The strategy will be actionable. Practical steps will be recommended to achieve realistic strategic goals. By deliberately avoiding complexity and ensuring the strategy can be understood by all levels of your organisation the actions will be embraced. Changes will happen. We engage at the highest levels of your organisation to understand the top-level challenges and strategic goals of management, we then work through many tiers of the client organisation, from the “shop-floor” through to the accounting department, to understand fundamental issues and identify critical operational actions. 2Black is different in our approach and delivery. Simple is beautiful. Pragmatic is the only way. Complexity and confusion are the antithesis of our mission.

3. A 2Black strategy engagement is visible within a client organisation installing confidence and participation from all layers of the company – your company will know that a robust strategy is being created, and all elements of the business are being proactively engaged. 2Black believes that developing a solid business strategy isn’t rocket-science – it’s about applying a pragmatic commonsense approach rather than a complex (yet brilliant) Phd approach. Each strategy engagement is unique – never do you find one business with the same issues, challenges or goals as another, so the approach isn’t like a cookie-cutter. We recognise upfront that it will take a great deal of listening and understanding with each of our clients to begin the process of strategy development...this is our passion and our drive – to understand and to make a change for your business to enable growth. Our difference is or focus on simplicity Typically, a business will have complex issues and a diverse network of influences and dependencies which have to be understood before any plans can be put in place. Faced with a multifaceted network of issues a typical “consultancy” firm may deliver an equally convoluted deliverable – a strategy that goes into a great depth of detail (but looks fantastic), and makes a satisfyingly solid ‘thud’ sound as the sizable document is dropped on the table in front of the client. This document can be exhausting to comprehend before you realise that you’ve an encyclopaedia-size whitepaper that cost you $200,000 telling you what you already know. Expensive but impressive shelf fillers... 2Black doesn’t believe in the ‘thud factor’. 2Black only believes in the value of the relationship with our clients and the impact this relationship has on our clients bottom-line. The best strategies ever developed in history - whether they be business strategies, military strategies or political strategies have been uncomplicated in their delivery - with the ability to communicate across multiple layers of those people and entities whom it effects (and who have to execute on the strategy at the end of the day). However, lets be clear here that creating a simplified strategy takes a lot of effort, focus, experience and skill – it’s the hardest style of strategy to develop, but the easiest to implement as an actionable business plan. 2Black’s aim is to deliver a strategy, in any form or manner that will be effective for you as our client, that your leadership team, your employees, your business partners and your investors can quickly understand. Being able to communicate your vision simply, quickly and effectively is a very powerful leadership asset. 2Black's strategy development is intended to go beyond the successful conclusion of the engagement...so, with no obligation to you don’t be surprised to get a call every few months from Your 2Black Strategist to catch up on your progress and provide that all important guidance and mentoring that you need as you drive the strategic change.

4. 2Black will make a difference to your company... ...just listen to our clients A sound business strategy from 2Black can be applied in any industry...Find out more by visiting our website and contacting us. Our first discussion costs you nothing! www.2black.com.au P.O Box 886Spit JunctionNSW 2088 T : 0466 309130