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Offer Management & Digital Customer Experience Industry Management Forum Matt O’Kane November 2013. Agenda. Organizational Update 2013 Promotional Campaigns New Product Launches 20/30mm Revised Pricing Update Digital Customer Experience Apps & CPQ Input for new US web site.

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offer management digital customer experience industry management forum matt o kane november 2013

Offer Management & Digital Customer ExperienceIndustry Management ForumMatt O’KaneNovember 2013

agenda
Agenda
  • Organizational Update
  • 2013 Promotional Campaigns
  • New Product Launches
  • 20/30mm Revised Pricing Update
  • Digital Customer Experience
    • Apps & CPQ
    • Input for new US web site
slide4

Offer Management

Offer Marketing

Keith Sink

Scott Sommerfeld

Offer Marketing

Offer Management

Manager

Dipin Jain

Ed Sandlin

Push Buttons, Tower Lights

Mark Eubanks

SelinYilmaz

Relays, Pendants, CAM

Pam Naylor

Terry Harmon

Controllers (SoMachine)

Jacob Kimball

Alec Grainger

Magelis – HMI/IPC (Vijeo)

Shunte McMillian

UR – Jan 2014*

Pro-face – HMI/IPC (GP-ProEX)

George Caudle

Nicole Scott

Safety – Power Supplies

Dave Collins

Intern TBD

Relays Private BL

Pro-face Marcom

Nancy Dowd

Janelle Morris

Alex Tkachenko

Relays Private BL

Pro-face Marcom

Russell Hawkins

Mohammed Khan

Relays Private BL

Pro-face Marketing

Emi Tashiro

Offer Mgmt Processes (incl Quality)

Tech Resources/Training

Ann Beaman

Tony Lane

Customer Service – Relay CC

Pricing/Competitive Analysis

Peter Hess

JunixDayao

Customer Service – Relay CC

Ted Cobb

* Jacob Kimball will support until Jan 2014

slide5

Offer Management

Offer Marketing

  • Launch Strategy
  • eLaunchPkg Execution
  • Commercial Literature (Marcom)
  • Commercial Training
  • Global Interface (post-launch)
  • Forecasting
  • CN infos execution
  • Digest edits
  • Sales/Channel Meetings
  • Digital Marketing Tools
  • Market Pricing
  • Promotions
  • VOC (Voice of Customer)
  • Demo Creation
  • Product Positioning (commercial)
  • Roadmaps
  • eLaunchPkg Creation
  • Technical Literature (Tech Pubs)
  • Pre-Launch Technical Training
  • Global Interface (pre-launch)
  • Pre-launch forecast (coordination)
  • CN infos creation
  • Digest initial new product input
  • Project Support Customer Visits
  • Part # creation / Q2C Load
  • PSAP / Quality / Compliance
  • Safety Reviews
  • Release for Sale
  • Field Tests
  • Product positioning (internal)
c s key marketing activities for 2013 distributor training modules
C&S Key Marketing Activities for 2013Distributor Training Modules:
  • Rollout Launch Plan:
    • June: Web Tools, Apps and Online Resources
    • July: Harmony 22mm Push Buttons (Access Point, Rope Pull, 40mm)
    • Aug: Signaling & Tower Lights (XVU)
    • Sept: SSR and Plug In Relays (Socket & SSR’s)
    • Oct: Control & Measurement Relays (Temperature Controller)
    • Nov: Zelio Timers
2013 new product launches
2013 New Product Launches:

XB7

383 pcs

$61K Sales

Launch December

Launched March

Launched January

XVU

XB5R: Access Points

XB5S: Biometric 2

Launched July

Launched July

Launch December

offer
Offer

Performance

High Performance

Optimized

Software

SoMachine Motion V4.0

SoMachine Basic

SoMachine V4.0

Controllers

LMC058

M241

M251

M258

LMC078

LMC101

LMC600

M168

M221

Safety

Relays

TM3

XPSMC

XPSMCM

Esm

SLC

TM5

Drives

Servo

Drives

LXM62

LXM23+

LXM28

LXM52- IL.

LXM32I

LXM32

LXM32S

Motors

SH

BCH2

BSH

BCH

BMH

Robotics

Linear Motion

Delta Pick & Place Grantry

- 3 Software Platforms, 18 products

New

altivar process your process deserves more than a drive
Altivar Process: Your Process Deserves More than a Drive
  • Business optimization
    • Energy management ready
    • Digital services
  • Real time intelligence
    • From data to insights
    • Smart process object

Services Oriented Drives

  • User friendly device
    • Versatile integration
  • Performance
    • Enhance motor control
    • Safety integrated
  • The Green Drive
      • Green premium labeled
      • Energy friendly

up to

1.5 MW

Enhanced Drives core proposition

slide15

Push Button ”I Have It in Stock”Program

Objective(s):

  • Grow Push Button through stock business, minimize negotiations and be easier to do business with….for small transactions

How:

  • Distributor stock program to drive ease and availability for selling to End Users and small OEM’s
  • Reduced into stock price – reduce need for negotiations
  • Distributor Stocks Component BOM – allows assembly
    • (“I have it in stock”) for 80% of offer availability
slide16

Push Button ”I Have It in Stock”Program

Program Details:

  • Initial order of $10K
  • Select from Product Modules:
      • 16mm XB6 – plastic
      • 22mm XB7 – monolithic
      • 22mm XB4 – metal
      • 22mm XB5 – plastic
      • 30mm 9001K – metal
      • 30mm 9001SK - plastic
      • Pre-determined BOM [part # and
      • quantity]
      • Each module prices ~$1000 – $3000
  • Replenishment Parts Available
  • Select Part #’s from BOM or choose entire module
  • Minimum order value of $___ (same as initial)
  • Use code to get same discount
  • Must have purchased initial kit to replenish
  • =S= Provides …
  • Discounted ITS price [~.5 > .3]
  • Demo Kit for each module ordered
  • Reverse Configurator
  • Training Webinar
  • Web Banner – Ad Text for promotion
  • Distributor Agrees
  • Promote availability of through stock
  • Plan of action to target new through stock
  • CDM engaged to plan/monitor
ipad android app development
iPad/Android App Development
  • 17 iPad / Android Apps deployed
    • eCatalogs
    • Visual Product Configurators
    • Energy & Cost Saving Calculators
    • Over 65,000downloads!
  • 4 currently under development
    • MagelisHMI VC in December
    • Drives eCatalog
    • Repair mobile App
    • Drives VC email update
se repair history warranty app concept
SE Repair – History / Warranty APPConcept
  • Scan the SEIRS barcode with the smart device
  • App pulls history based on existing queries
  • Displays current warranty status
  • Display available inventory and current price
  • Offer to purchase or print packing list
bim web deployable drive models
BIM Web Deployable Drive Models
  • Schneider Electric is pleased to announce an Innovative FIRST!
  • Multi-format BIM: Revit, CADmep+, Bentley,
  • Downloadable via US website, only manufacturer

with a configurator and multi-format

  • BIMxchange: Manufacturer Content Cloud for

MEP Engineers

  • Launch Date: December 2013

Available for S & E Flex

Enclosed Drives

cpq current state
CPQ Current State
  • Includes Open and Enclosed Drives & Soft Starts
    • Cloud based
  • Functionality:
    • Configure products & services
    • Create project quotes
    • Generate project submittals and quote documents
    • Support for simple and complex configured products
  • Next Steps:
    • bFO implementation
    • July 2013 (completed!)
    • IPO Project approved to link to Q2C – 3/14
    • Adding Altivar Plus,
    • PowerGard & Active Matrix Control & Signaling products
new us web site coming we need your feedback
New US Web Site ComingWe need your feedback:
  • We will be sending you a survey monkey link
  • Your feedback is vital in helping us develop and deploy our new web site!!