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Sponsored by: Dominican University, Graduate School of Library and Information Science

Trends in Social Media and their Impact on Library Communication: Assessing Patron Patterns of Access. Sponsored by: Dominican University, Graduate School of Library and Information Science Presented by: Dawne Tortorella, BellCow, Inc. What do we want to know?.

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Sponsored by: Dominican University, Graduate School of Library and Information Science

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  1. Trends in Social Media and their Impact on Library Communication: Assessing Patron Patterns of Access Sponsored by: Dominican University, Graduate School of Library and Information Science Presented by: Dawne Tortorella, BellCow, Inc.

  2. What do we want to know? Before asking questions, determine what you want to know… and the best way to gather that information E-mail Printed survey Mailer in newsletter Focus groups Polls Interview Event evaluation Crowdsourcing

  3. Data Collection

  4. Comparing Research Techniques

  5. Web Analytics

  6. Web Analytics

  7. Social Network Analytics

  8. Polling & Surveys

  9. Guidelines for Designing a Library Survey • Articulate the questions you want answered through analysis of responses • Who is the target and how will that target audience be identified and filtered • How will the survey be distributed – if via multiple methods, how can you identify response source • Will you share results with community – make this apparent from the start

  10. Survey Distribution • Via library communication channels • Website • Social media • Newsletter • E-mail alert • Signage/handouts • Via outside advertising • School insert • Local paper • Flyers in community • co-development with partner

  11. Formal Survey & Analysis • Algonquin Public Library • Seattle Public Library

  12. Comparative Analysis

  13. Changing Social Norms • How have general views on privacy changing? Seattle Public Library asked: “To protect your privacy, the Library currently does not track your use of Library materials. How interested would you be in having the Library provide personalized recommendations, understanding that this would require keeping a history of your use of materials?”

  14. Correlate Demographics • Demographic differences need to be considered

  15. Electronic vs. Print

  16. Polling

  17. Discussion Groups Process Timeline & Activities

  18. Interaction & Interviews

  19. Informal Interaction • Scripted interaction and guidelines when to ask • Tracking system for responses • Situational inquiry How did you place your hold? Called the desk From my computer On my phone

  20. Crowdsourcing Capture the chatter and wisdom of the crowd

  21. IdeaScale

  22. Focus Groups

  23. Focus Groups • Often conducted by external consultant • Strict script, including sequence of questions are critical • Moderator must be adept at stemming discussion that wanders • Recruitment methods • Pros/Cons of mixed vs. targeted audience

  24. Examples • Can everyone pull out any mobile devices you use and place them on the table - share with us how you use your mobile technology now. • How do you hope to use your mobile technology in the future? • What would you like to be able to access or do when visiting the library website? • Give an example of how you use the Internet to find information.

  25. Staff are people too! Canvas staff continuously - • Identify key indicators of service community • Assess readiness for industry/societal changes

  26. Example: Staff Assessment from a Winter 2010 staff assessment survey: Prevalence of staff familiarity with portable devices can reflect community trends

  27. Example: Staff Readiness Survey

  28. Sample Surveys Experiment with the following online surveys and create your own library survey • http://www.surveymonkey.com/s/DU_example2 • http://www.surveymonkey.com/s/DU_example1

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