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Mansfield Town’s C rowdfunding Experience

Join Sarah Nelson, Mansfield BID Manager, in exploring the successful crowdfunding experience of Mansfield Town. Discover how they generated additional revenue, engaged stakeholders, and secured media attention through a unique fundraising approach. Learn the clear steps and key marketing strategies that led to their triumph. Explore the importance of audience awareness, messaging, and media outreach in making Mansfield your hotspot.

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Mansfield Town’s C rowdfunding Experience

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  1. Mansfield Town’s Crowdfunding Experience ‘Make Mansfield Your Hotspot’ Sarah Nelson – Mansfield BID Manager

  2. The Mansfield BID • April 2010 • 55% in favour • 65% aggregate rateable value • Average Levy £290,000 per year • Additional revenue generated from other areas i.e.. radio scheme • 13 Board Members • Marketing, Safe & Secure, Cleansing & Maintenance, Access, Investing, Appealing

  3. Why Crowdfunding ? • Unsuccessful with Portas Application • Introduced by ATCM • Spacehive Introduced – easy process • Unique concept to raise funds • Engage community / stakeholders • Grab media attention • Support provided

  4. Process • Clear steps via Spacehive • Costs set • Timescale decided • Project uploaded • Verification • Target audiences set • Marketing Package designed • Launch

  5. Key element – MARKETING • Be aware of audience • Get the message right / ‘by in’ – • Make Mansfield Your Hotspot • Launch event • Flood Media – Press releases, radio Interviews, TV • Information to potential Stakeholders • - Letters / Information packs • - Networking • - Presentations • - SOCIAL MEDIA • Continuous updates • Celebrate Milestones • Reminder of project / importance

  6. Press Examples

  7. Outcome • Funds Raised • Press Release • Procurement Process • Wi Fi Installation • Switch on Event • Feedback

  8. TIPS • Careful consideration for project • Realistic Timescale • Know the audience • Detailed Marketing Plan • - Create a buzz • -Generate community engagement • Continual updates • Celebrate

  9. MANY THANKS FOR LISTENING 01623 635675 Sarah@mansfieldbid.com

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