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Traditional marketing v/s Digital marketing

In this presentation we have discuss about Tradional v/s digital marketing in brief.

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Traditional marketing v/s Digital marketing

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  1. Traditional marketing v/s digital marketing for political campaign

  2. What is traditional Marketing ? • Traditional marketing can link to any type of promotion, advertising or campaign that has been used  by the companies for decades, and that has a proven its capability with success rate. • Methods of traditional marketing  includes types print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc. • Print marketing is the oldest form of traditional marketing. • Traditional marketing is a broader  concept that incorporates many forms of advertising and marketing.

  3. Channels of Traditional Marketing: • Newspaper • Radio • Broadcast television • Cable television • outboard billboards

  4. What is Digital Marketing ? • Digital Marketing is a broader term which covers advertising through online channels such as search engines, websites, social media, email, and mobile apps. • Digital marketing is the marketing of products or services which can use digital technologies, mainly on the Internet. • It can also be referred as online marketing , internet marketing or web marketing. In simple term any form of marketing that exists online is called as Digital Marketing.

  5. Digital Marketing process broadly involves the following steps: Research Plan and Strategize Implement Website Audit Optimize website Analysis

  6. 4Ds of Digital Marketing : • Digital Devices • Digital Media • Digital Data • Digital Technology

  7. Traditional marketing v/s Digital Marketing in political campaigning Digital marketing Traditional marketing Due to traditional marketing reach will be restricted and politicians can reach to only limited audience. Through traditional marketing we have to do marketing globally which some times not be useful and wastage to time and money. Here its is little non versatile as compared to digital marketing and mediums are less and outdated like radio, TV, print media. • Digital can help to reach out to maximum people which can help them to gain more votes. • Through digital marketing you can do targeted marketing ,location based marketing which can be helpful to tap the right audience all also can be help in cost reduction . • There are various mediums, branches like whatsapp ,twitter,facebook,sms,instagram through which we promote politicians in versatile way.

  8. For more details contact: • SocialChamps Media Pvt. Ltd. • 405, Fortune Plaza, Above Chinjabi Hotel, Opp. to Bank of Maharashtra NDA Pashan Road, Patil Nagar, Sagar Co-Operative Housing Society, Bavdhan, Pune, Maharashtra 411021.  • Mail Us:contact@socialmediaforpoliticians.com • Call Us:+917410001365 • Website - http://socialmediaforpoliticians.com/#services

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