Download
slide1 n.
Skip this Video
Loading SlideShow in 5 Seconds..
Digital Marketing syllabus PowerPoint Presentation
Download Presentation
Digital Marketing syllabus

Digital Marketing syllabus

218 Views Download Presentation
Download Presentation

Digital Marketing syllabus

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Sonam – 9921004643 / 7774018435 HR REMEDY INDIA “ “CERTIFICATION IN DIGITAL MARKETING CERTIFICATION IN DIGITAL MARKETING” ” www.hrremedyindia.com

  2. Sonam – 9921004643 / 7774018435 1. 1. INTRODUCTION TO DIGITAL MARKETING INTRODUCTION TO DIGITAL MARKETING What is Digital Marketing? Evolution of Digital Media Internet Eco System Digital Marketing Ecosystem Digital Marketing Process Scope of Digital Marketing Digital marketing Vs Traditional Marketing 2. 2. BUSINESS ANALYSIS FOR ONLINE MARKETING BUSINESS ANALYSIS FOR ONLINE MARKETING Business Products / Services Target Customer Profiling USP Competition Marketing Objectives & Budgets 3. 3. DIGITAL DIGITAL MARKETING MARKETING RESEARCH RESEARCH Broad Keywords Listings Keywords based on Google Google Algorithm Directory, Portals Social Media through Competitors Website 4. PREPARING 4. PREPARING ONLINE ONLINE MARKETING MARKETING BUSINESS Defining Digital Marketing Goals Re arranging your marketing mix Digital Marketing Objectives & Budgets 5. WEBSITE MANAGEMENT (UI) 5. WEBSITE MANAGEMENT (UI) -- -- Overview Domain Management Web Hosting Management Website Index Concept / Positioning Navigation Layouts Branding BUSINESS PLAN PLAN Overview www.hrremedyindia.com

  3. Sonam – 9921004643 / 7774018435 Color Schemes Fonts Call to Action Content Writing Creating Mobile Friendly Website 6. BLOGGING 6. BLOGGING Blogging Objectives Deciding Topic of Blogging Selecting the Right Platform Designing Blog Getting Most out of Blog 7. SEO (SEARCH ENGINE OPTIMIZATION) 7. SEO (SEARCH ENGINE OPTIMIZATION) Keywords Research (Importance of Keywords) Site Index Content Writing On page Optimization Off page Optimization Landing Page Optimization Back-linking Directory submissions, forum submission Business Listing, Portal Submission Google Analytics Google Webmaster 8. GOOGLE 8. GOOGLE AD AD- -WORDS WORDS & & DISPLAY ADS (PPC) DISPLAY ADS (PPC) Google Adwords Devising PPC Strategy (Pay Per Click) Google Ad-word account Setup Setting Billing Preferences Setting up Campaign Creating Ad Groups Ad Writing Bidding Optimizing Quality Score Reporting Measuring ROI www.hrremedyindia.com

  4. Sonam – 9921004643 / 7774018435 9. SOCIAL ME 9. SOCIAL MEDIA MARKETING Building & Managing Fanbase on Facebook Leveraging Linkedin’s Professional Network Twitter YouTube Slide share, Flicker Other Social Media Platforms Real World to Online Socializing 10. EMAIL MARKETING & MOBILE MARKETING 10. EMAIL MARKETING & MOBILE MARKETING Email Marketing Tool Creating Ac for Email Marketing Email Lists Designing Emailers Rolling Out Emailers Finding Subscribers to Emailers Bulk SMS Campaign What’s App Marketing 11. ONLINE REPUTATION MANAGEMENT 11. ONLINE REPUTATION MANAGEMENT Getting Started with Online Reputation Management Creating online reputation Listening to Online Audience Establishing Reputation Responding to Crisis POST TRAINING SERVICE & SUPPORT DIA MARKETING CV Preparation –After Individual Discussion & Analysis Finding a right job & support - post training till 3 months Interview skill development Overall grooming – self introduction, body language etc Provide Certificate www.hrremedyindia.com