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Our Managing Digital Marketing research report shows that, incredibly, given the importance of digital marketing, nearly 50% of businesses still don't have a clear digital strategy. Lack of clarity in online marketing means that you probably don't have clear goals for digital marketing or the right KPIs to measure how well it's working for your business. Our comprehensive Digital Marketing Strategy and Planning toolkit, trusted by thousands of marketers and, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.
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Digital marketing every year continues to grow and take part of the market belonging to traditional media, as well as generating new market opportunities, which would not exist without the Internet.The new strategies and tools that we have for Digital Marketing, allow us to have greater control and follow-up on what our customers do when using them. The result is reflected in a mutual benefit received by our clients and digital marketing agency, by the emergence of new channels of direct and effective communication between both, achieving a closeness between people and organizations that is difficult to find in traditional channels.
With digital marketing agencyyou can reduce operating costs, deliver information to the market expeditiously 24 hours a day, find opportunities to open new markets, increase the global reach of our organization, and improve internal communication and communication with our customers. • In order for a Digital Marketing Strategyto deliver the expected results, we can take into account 7 tips that can help our organization:
1. Create an independent Digital marketing strategy to improve the relationship with current customers Motivate referring programs and increase the contact that is maintained with them. A well-structured email marketing plan can be the best way to reaffirm the relationship between the organization and its existing customers. Many organizations give a very low priority to maintaining an ongoing relationship with their customers, and keep looking for new ones. For a business, it is more profitable a customer who buys constantly, than the cost of getting new customers. 2. Make a general review of web tools Have you asked yourself if your company website is healthy? Does it meet the objectives for which it was created? Does it deliver information that serves to make decisions? Does it have useful and interesting content for current and potential customers of the organization? Is the organization building relationships on the Internet beyond the website? 3. Setting Goals It is necessary to keep the organization active, and constantly revaluate the Digital Marketing Strategies that are being carried out, based on real data and figures. To achieve this, short-, medium- and long-term objectives must be established and these goals must be re-stated, based on figures, when the change to a new strategy is necessary.
4. Follow the patterns of behaviour of your customers, not just those of the competition If you think Digital Marketing is about opening a Twitter account or paying for a CPC campaign because the competition is doing it, chances are that the strategy will not produce the best results. When the Digital Marketing Strategy is clear, we can select the most appropriate channels and tools to reach them. 5. Do not be radical It is not good to bet the entire marketing budget on a single channel. There are alternative and complementary paths, which can vary the strategies that promote the product or service of the company. If in Internet Advertising, you want to try with a CPC (Cost per Click) or CPA (Cost per Action) model, you can make a mix with multiple suppliers, which will reach a wider audience. Google is a great medium, but not the only one.
6. Use free tools The marketing budget of any company is very well taken care of, especially in periods of economic recession, so it must be very well invested to obtain a return on investment. If you do not need access to advanced products and services created for large companies, a small or medium-sized business can access robust, free tools such as Google Analytics, which provide a lot of useful information for the business. Instead of investing in the tool, the organization can invest in data analysis, and design Digital Marketing Strategies to achieve objectives in line with business goals. 7. Do not underestimate the power of traditional channels It is true that advertising investment trends indicate that digital media are the future of Marketing and Advertising. However, the behaviour of traditional media consumers gives us valuable information that we can apply in our Digital Marketing Strategies.
