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MediaMind Campaign Process

MediaMind Campaign Process. Scott Ries | Team Lead, Creative Account Management ANZ. Successful Campaign Process. Download IAB Digital Workflow here. DIGITAL CAMPAIGN b est practice. Successful Campaign Process. Kick Off Call Ad Development Test Pages Attachment Reporting.

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MediaMind Campaign Process

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  1. MediaMind Campaign Process Scott Ries | Team Lead, Creative Account Management ANZ

  2. Successful Campaign Process Download IAB Digital Workflow here DIGITAL CAMPAIGN best practice

  3. Successful Campaign Process • Kick Off Call • Ad Development • Test Pages • Attachment • Reporting

  4. Kick Off Call • Contacts • Campaign Details • Media Plan Details • Creative Details • Conversion Tags • Reporting

  5. Kick Off Call • Contacts • Primary contact is your Creative Account Manager. • Creative Team • creativeau@mediamind.com • p: 02 8243 0000 • scott.ries@mediamind.com • Media Team • amau@mediamind.com • p: 02 8243 0000

  6. Kick Off Call • Creative Details • How will the success of the campaign be measured? • Awareness, Direct Response, Brand Interaction • Ad formats • Standard, Polite, Expandable, VAST etc • Creative concept(s) • Provide PDFs or examples • Special Features • Templates, Blocks, Process • Specs • Publisher specific templates • Training • Creative/Ad ID’s ETA

  7. Ad Development: Mediamind Workshop Download MediaMind Workshop for Flash MXP

  8. Ad Development: Mediamind Workshop Download MediaMind Workshop for Flash MXP

  9. Ad Development: Mediamind Workshop

  10. Ad Development: Blocks creativezone.mediamind.com/blocks.aspx

  11. Ad Development: Blocks • Highlights • Synchronization • Contextual from Page • Image Upload • MapQuest Maps • Facial Recognition • Webcam • Augmented Reality • Papervision • Full Screen HD Video • Polling • QR Code Generator • Calendar Reminder • Send Email • Screen Grab • Print Coupon • Pinterest • Twitter Connect • Skype Interaction creativezone.mediamind.com/blocks.aspx

  12. Ad Development: Templates **CreativeAU Specs and Local Templates**

  13. Test Pages • Process • Contact details for the publisher team • Specific to your campaign if possible • Working Ad IDs trafficked to test placements • Contact us for help • Tags generated and sent • URL from Publisher for review • Allow for 2-3 days for a functional test page VW Test on WWOS/Mi9

  14. Attachment Download MediaMind Attachment Process.pdf

  15. Reporting

  16. Reporting

  17. Thank you!

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