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What does the fox say ? Caroline Sutton Publisher/Co- Founder Co-action Publishing. COASP 2013, 18-20 Sept. 2013, Riga. A bit about Co-Action Publishing. Established as Swedish limited liability company in 2007 by three former executives from academic publishing industry

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What does the fox say ? Caroline Sutton Publisher/Co- Founder Co-action Publishing


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what does the fox say caroline sutton publisher co founder co action publishing

Whatdoesthefoxsay?Caroline SuttonPublisher/Co-FounderCo-action Publishing

COASP 2013, 18-20 Sept. 2013, Riga

slide2

A bit about Co-Action Publishing

  • Established as Swedish limited liability company in 2007 by three former executives from academic publishing industry
  • Affiliate office in Norway
  • Founding Member Open Access Scholarly Publishers Association, OASPA, current President
  • Publish journals across disciplines, including Social Sciences and the Humanities, but primarily medicine
  • 7 employees; publishing 36 journals
  • Business philosophy & culture based on
  • Swedish values
slide4

Copernicus

PLoS

BMC

Hindawi Publishing

Scientific Publishing

MedKnow

slide6

Fewcompetitors

  • Brandingimportantbut less importantthantoday.
  • Simplybeing an OA publisherwasdistinctive.
slide7

On theother hand, communicationswereveryimportant.

In the form of advocacy (education)

  • Focusedprimarilyondefiningthings like green vs. Gold OA. Dispellingmyths and correctinginaccurate or false information.
  • To build a market.
  • Veryuseful to cooperatewithotherpublishers and to point to theirgoodwork. – OASPA!
slide9

Established OA publishers

  • New pure OA publishers
  • Mega journals and mega projects
  • Universitylibrary hosting and publishing services
  • Small OA publishers
  • Legacy publisherswith OA portfolios
slide10

Having a branding and communicationstrategy is nowcritical.

  • Differentiation
  • Clearlydefine services
  • Define Open Access at ourcompany
  • Price justification
slide11

”…a pointpublishersshould be awareof in thecoming Open Access erawhereindividuals, not institutions, willcontroleconomicdecisionmakingpower in the form ofArticle Processing Charges (APC). Authors willincreasinglydemand real service for their APCs, like anyotherproductthatyoupay for as a lab manager. Publishers who do not deliver a good “product” in terms ofdoingtheirjob in handling manuscripts, typesetting, hosting, etc. willfindthattheyarenow in a competitivemarket and authorswhodon’tget a good service willtaketheirmoneyelsewhere.”

slide12

For Co-Action Publishing advocacywork is still important as part ofthatstrategy

  • In relation to socialsciences & humanities
  • In relation to societies
  • To define nuances in Open Access publishing (e.g. Licensing)
  • To build support for different paymentmodels
  • As part ofpositioningcompany
slide14

Alsosmallpublishers must be awareofcurrentdiscourse and be prepared to respond to claims and actionsofothers.

  • Alignwithloudvoiceswhere/whenweagreewiththem.
  • Engagelocallywherewecan have a loudvoice.
  • Think creatively to embracesmall
  • And embracebeing a pure OA publisher
slide15

Thankyou!

Caroline.Sutton@co-action.net