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Increasing the Odds: Anatomy of a Student-Produced Documentary

Discover the journey behind a student-directed documentary on business start-ups, presented by the Virginia Ball Center at Ball State University. The film covers passion, market testing, business plans, networking, and more with real-life examples from Air Robotics, Blue Bottle Coffee Shop, Vera Bradley, Ball Corporation, Big Sky Brewery, and Anheuser-Busch. Follow the pre-production, production, and post-production stages to see how this engaging project came to life.

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Increasing the Odds: Anatomy of a Student-Produced Documentary

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  1. Increasing the Odds Anatomy of studentproduced educational documentary from the Virginia Ball Center at Ball State University Presented to Muncie Business Roundtable, May 13, 2009 by Professor Cecil E Bohanon and Mr. Robert Kramig

  2. What is Immersion Learning? • Student Directed • Community Partner • Final (Marketable) Product

  3. What was our project ? • 30 minute student-produced documentary about business start-ups targeted to entrepreneurship classes and business incubators • 13 students + Professor + Virginia Ball Staff • Movie title: Increasing the Odds

  4. What story does it tell? • Passion • Pass the Market Test • Write a Business Plan • Network • Persistence • Air Robotics • Blue Bottle Coffee Shop • Vera Bradley • Ball Corporation • Big Sky Brewery • Anheuser-Busch

  5. Show trailer Now!

  6. Pre-Production • Research the topic and listen to those who know about it • Identify Themes and Subjects • Write, Write, Write

  7. Production • Filming Interviews and B-roll • Trips to locations

  8. Post-Production • Editing • Music • Marketing and Arranging Showcase • Follow-up for Sales

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